ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Bellman Consultation
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7 pages in length. This case study is based on the ten steps utilized in Geoffrey Bellman's book, Getting Things Done When You are Not in Charge. Includes information on each of the ten steps and analyzes the strengths, weaknesses, and effectiveness of his steps to getting things done. Bibliography lists 1 sources.
Filename: JGAbellm.wps

Bellsouth and Telesciences Case Study
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This 4 page paper examines a case study supplied by the student. Bellsouth and Telesciences develop a strategic alliance. The paper shows how, in choosing Telesciences Bellsouth dealt with issues such as adverse selection and moral hazard.
Filename: TEbelltele.rtf

Ben & Jerry's (Case Study Analysis)
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This 4 page paper examines a Harvard Business Review case study entitled "Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission Alive." Several questions, posed by a student, are answered. No additional sources cited.
Filename: SA536Ben.rtf

Ben & Jerry's Case Study
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A 4 page paper that reports and discuses a case study of this company. The problem has to do with the salary ration maximum established by the founders. According to some, the ratio is preventing the company from attracting really talented senior management officers. Bibliography lists 1 sources.
Filename: PGbnjrs9.rtf

Ben & Jerry's Home-Made Ice Cream / Human Resources
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This 10 page paper discusses human resources at Ben & Jerry's corporation. A SWOT is offered describing the many strengths of the company and discussing the weaknesses. The paper concludes with a discussion of their current strategies for human resources. Bibliography lists 11 sources.
Filename: BenJerHR.wps

Ben & Jerry's Homemade, Inc. / Information Systems
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A 5 page paper offering an overview of Ben & Jerry's Homemade ice cream company. Special emphasis is given to the company's information systems. A SWOT analysis is provided. Bibliography lists 11 sources.
Filename: Benjerry.wps

Ben & Jerry's: Preserving Mission and Brand Within Unilever. Harvard Business School (Case # 9-306-037). (Case Study Analysis)
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This 5 page paper provides an evaluation of the case. Bibliography lists 4 sources.
Filename: SA816BJ.rtf

BEN & JERRY’S
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This 5-page paper offers an analysis of ice cream maker Ben & Jerry's. The paper attempts to analyze the company's core competencies, the strength of the company as it currently stands, and if the company's well-publicize social mission has been in advantage or disadvantage to the company's success. Bibliography lists 3 sources.
Filename: MTbenjer.rtf

Ben and Jerry’s Marketing
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This 5 page paper examines a marketing case study of Ben and Jerry’s supplied by the student. The paper looks a the target market, the way the company differentiates its’ products making them distinct from other premium ice cream companies such as Haagen Dazs, how this is communicated and which elements of the marketing message are most important to Ben and Jerry’s. The bibliography cites 1 source.
Filename: TEbenjerry.rtf

Benchmarketing; Coca Cola and Pepsi
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This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.
Filename: TEbenchpepsi.rtf