ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Baumol's Sales Revenue Maximization Model
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This 11 page paper critically evaluates the sale revenue maximization management model of Baumol, looking at what the model is and its concepts and the extent to which the managerial model of Baumol provides a useful insight into the pricing and output decisions of modern management. The low cost airline industry is used as an example to look at the concept. The bibliography cites 5 sources.
Filename: TEsalesmax.rtf

Bausch & Lomb
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A 5 page paper discussing the history and current situation of this old company. Founded in 1853 by a German immigrant, Bausch & Lomb is one of the oldest continually operational companies in the US. It formerly was involved in a wide variety of optical products and even in personal care items, but its current focus is that solely of eye care. Toward this end, it supplies corrective and other lenses, eye-focused pharmaceuticals and surgical services for ophthalmic professionals. Includes a table and a chart. Bibliography lists 6 sources.
Filename: KSBauschLomb.wps

Bayer Group
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This 6 page paper begins with a brief overview of the company that developed aspirin in 1899. Selected financial data are presented. The essay then discusses the company's supply chain management, which is different for each subgroup and in each country. Global initiatives are reported. Bibliography lists 9 sources.
Filename: PGbayer.rtf

BBAC; Bank of Beirut and The Arab Countries
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This 7 page paper looks at the Bank of Beirut and The Arab Countries considering the position and the challenges faced on the context of global leadership. The bank wants to become an international bank. The paper looks at the background of the bank, identifies the relevant issues and current strategies before considering suitable actins that should be taken. The bibliography cites 5 sources.
Filename: TEBBACled.rtf

BBC Brown Boveri Ltd / Economic, Social & Technological Trends from 1975-1986
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A 12 page paper that provides an overview of the significant economic, political, social and technological trends that impacted BBC Brown Boveri (Switzerland) between 1975 and 1986, with a significant concentration on the power generation and industrial motors sectors, and reflects upon the application of Porter's diamond model in order to relate these elements in terms of competitive advantage. Bibliography lists 7 sources.
Filename: Brownbo.wps

BCG Analysis of Apple Inc.
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This 16 page paper takes an in-depth look at Apple Inc performing a analysis of the firm using the Boston Consulting Group Matrix which classifies products or business units in to categories of cash cows, shooting stars, question marks or dogs. The paper looks at the development of Apple and its product ranges, how it has managed the product range and the current position of the firm. The bibliography cites 11 sources.
Filename: TEBCGapple.rtf

BCG and GE Analysis of Snapple Immediately Prior to Its’ Acquisition by Quaker
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This 4 page paper examined Snapple and its products in the year 1992/3 immediately before the company was bought by Quaker looking at the structure of the product base according to the Boston Consulting Group matrix and then by the GE Matrix. The bibliography cites 6 sources.
Filename: TEsnapple.rtf

BCG Matrix and AXA
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This 3 page paper uses the Boston Consulting Group Matrix to examines the multinational financial management company AXA and consider the recent strategies decisions. The paper also considers the benefits that competitors may gain if AXA were using the BCG matrix as a strategic tool and they discovered this tactic. The bibliography cites 8 sources.
Filename: TEAXABCG.rtf

BCG; AXA
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This 7 page paper uses the concept of the Boston Consulting Group matrix to examine the multinational financial services company AXA. The paper looks at the categories of shooting stars, cash cows, dogs and question marks to examine the different business units and consider the current and potential future strategies. The bibliography cites 10 sources.
Filename: TEBOSAXA.rtf

Beachy Kites Startup
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A 5 page paper forming a retail specialty kite store. Included in consideration are company background, mission, market analysis, description of products and financial requirements. Breakeven is seen to be the sale of 29 units monthly, and the store is shown as being profitable within four months of opening. Bibliography lists 3 sources.
Filename: KSkites.doc