ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Avid Technologies Inc.
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Avid Technology Inc. has gone through three different management period between 1987 and 2004. Each of these period sees a change in the company strategy as market and company circumstances have altered. This 8 page paper examines these changes with the use of a SWOT analysis for each period, looking at the strengths weaknesses opportunities and threats of each period. The bibliography cites 5 sources.
Filename: TEavid01.rtf

Avid Technology Inc.
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This 17 page paper examines the different management regimes at Avid Technology Inc. The first period is that of 1987 – 1996 which is lead by Bill Warner. Between 1996 – 2000 leadership is by William J. Miller and in 2000 David Krall takes over. The paper compares these different period of management in terms of talent to capitalize on emergent markets and taking advantage of opportunities, the bias towards innovation and creativity, the attitude and appetite to taking prudent risks and the overall understanding of what the business needs to drive it forwards. The bibliography cites 11 sources.
Filename: TEavid02.rtf

Avis
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This 7 page paper examines how Avis has managed to gain and sustain such high level of customer loyalty in a competitive environment. The paper considers the marketing and position of the company with sections that individual considers customers, collaborators, competitors, co-workers, marketing strategy and customer relationship management. The bibliography cites 10 sources.
Filename: TEavis02.rtf

Avoiding Electronic Taylorism
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A 5 page paper discussing two issues of false economy in employee productivity. The paper discusses two vignettes in which workers' performance is tracked electronically but fails to be able to account for all of the duties included in workers' jobs. This amounts to "electronic Taylorism," and is as unworkable as pure Taylorism was a century ago. Bibliography lists 5 sources.
Filename: KSmgmtElecTaylor.rtf

AVON ANALYSIS
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This 7-page paper is an analysis of Avon Products, Inc. based on a case study. The analysis includes the issues Avon has faced, the industry in which it operates, strengths, weaknesses, opportunities and threats, Avon's financial situation and distribution strategies used.
Filename: MTavonan.rtf

AVON COMPANY -- AN ANALYSIS
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This 13-page paper provides an overview and analysis of Avon Products, Inc. including history, a SWOT analysis, what Avon is doing to promote growth and an analysis of the external environment. Bibliography lists 4 sources.
Filename: MTavonpr.rtf

Avon Network Marketing
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This 8 page paper is made up of a PowerPoint presentation and notes to accompany the slides. The presentation examines the way in which Avon use network marketing, the advantages of this type of operations and challenges that the company faces to the networking strategy. The bibliography cites 6 sources.
Filename: TEavonnet.rtf

Avon Product's Inc. (Case Study Analysis)
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This 5 page paper examines Avon Products, Inc. around the time of 2000 when a new leader came on board. Was her grand strategy sound? This paper supports the idea that Avon should not have entered the retail market. Both sides of the issue are discussed. Bibliography lists 4 sources.
Filename: SA604Avn.rtf

Avon's Transformation
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A 4 page paper discussing the effects of Avon's transformation on its networking relationships and its representatives' ability to serve their customers. With product sales flat or nearly flat within the US for several years, until recently Avon focused on international sales and the expansion to new markets. It is not choosing now to ignore those markets, but it has transformed its global supply chain, which in turn has greatly assisted Avon's networking structure. Includes an outline. Bibliography lists 8 sources.
Filename: KSmgmtAvon.rtf

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser
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This 12 page paper is a PowerPoint presentation of 15 slides plus speaker notes to present a new marketing campaign for Avon. The presentation looks at the product and the current market, presents a SWOT analysis and then develops a marketing campaign based ion the current position and approach of the company to the product and its' competitive advantages. The bibliography cites 2 sources.
Filename: TEavonanew.rtf