ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Young Plus Size Women and Positioning Plus Size Clothing
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A 4 page paper discussing 19 to 25 year-old plus size women and the position of plus size apparel in the fashion industry. Plus size offerings no longer constitute a niche market. Rather, they are moving more toward mainstream. Sizes above 14 or 16 still are segregated into a “women’s” section in most stores, though that generally holds true only for outerwear. Hosiery, underwear and nightwear still generally are not segregated according to size. At least one retailer markets exclusively to young plus size women, and one website is growing exponentially by locating and offering those items that younger plus size women say they want to buy. Bibliography lists 4 sources.
Filename: KSmktgPlusSz.rtf

Younger Generation / Handling Downsizing, Restructuring and Planning Retirement
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An 18 page research paper on how the younger generation differs from their parents in the new roller coaster world of business by taking advantage of technology and other aspects of reality to plan for early retirement. The writer discusses these in terms of the chaotic business world, the U.S. retirement economy, and the positive attitude of the younger generation. Bibliography lists 17 sources.
Filename: Cnythret.wps

Your Attitude is Showing
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A 5 page example paper that offers a student a guide to creating a personalized, hypothetical journal that records the student's thoughts pertaining to 5 chapters from Your Attitude Is Showing by Sharon O'Neil and Elwood Chapman. No other sources are cited.
Filename: khyais.rtf

YUM! -- A SWOT ANALYSIS
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This 5-page paper provides a SWOT analysis for YUM! Brand restaurants (Pizza Hut, KFC, Taco Bell and Long John Silver). Bibliography lists 3 sources.
Filename: MTyumana.rtf

Z-Wing Case Study
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This 4 page paper looks at a case study supplied by the student and identifies articles that deal with issues seen in the case study. The articles deal with competing in a duopoly, undertaking market research, improving customer service and developing competitive advantages. The bibliography cites 4 sources.
Filename: TEzwing1.rtf

Z-Wing Marketing Strategy
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The 16 page paper is based on the case study provided by the student. Z-Wing is a dominant manufacturer of aircraft it is facing stiff competition. The paper outlines the situation analysis of the company including a SWOT analysis, examination of the competition, product offering, keys to success, critical issues and historical results. The paper then outlines a marketing strategy specifying the marketing and financial objectives, the target markets, positioning, and marketing mix. The paper then presents some financial details including a break even analysis and sales forecast before ending with an outline of the relevant controls in contingency plans should be put in place. The bibliography cites seven sources.
Filename: TEzwing2.rtf

Zappy
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A 5 page paper which presents an analyze for a company which wishes to take their product, Zappy, a non-alcoholic energy-boosting soft drink, to Mexico for bottling and distribution. The paper examines the pros and cons of such an endeavor and addresses the various concerns which would need to be addressed prior to making such a decision. A major bottling and distribution center which serves the Coca-Cola company, Panamco, is presented as a very viable avenue of pursuit for Zappy. Bibliography lists 6 sources.
Filename: RAzappy.wps

Zara
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A paper which looks at the Zara fast-fashion company and the reasons for its success. The paper also considers some aspects of recruitment, selection, reward-based performance and appraisal in the organisational context. Bibliography lists 6 sources.
Filename: JL2zara.rtf

Zara Strategy
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An 8 page paper discussing Zara's unconventional approach to its supply chain as a point of competitive advantage. The paper discusses Zara in relation to Gap and H&M; identifies cautions for the future; and makes recommendations for future strategy. Bibliography lists 6 sources.
Filename: KSstratZara.rtf

Zebra Beer
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This 3 page paper uses a case analysis to determine how Zebra Beer can best capture the market share it wants. Bibliography lists 3 sources.
Filename: HVZebraB.rtf