ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Why Do We Work?: The Importance Of Job Title
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7 pages in length. Apart from finding gainful employment as a means by which to pay bills, raise families and secure retirement options, people work in order to prove themselves worthy. Upholding an efficacious work ethic is something that is taught through many years of positive influence, which is why there exists a certain portion of the population that does not harbor this critically important characteristic and, thereby, does not look upon work as a beneficial element in one's overall existence. To work is to produce; to be productive is to make a difference; to make a difference is what it means to be alive. Annotated bibliography lists 7 sources.
Filename: TLCJobTl.rtf

Why eBay Failed in Japan
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A 4 page paper. When eBay launched its business in 1995 in the U.S., it was an immediate success and it subsequently expanded internationally. It was successful until it launched in Japan where it was a dismal failure. This paper discusses the launch and the reasons the company failed. Bibliography lists 3 sources.
Filename: PGebyjp9.rtf

Why EMI and Glaxo Achieved Such Different Results in the Medical Industry Despite High Levels of Innovation
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During the 1970's EMI and Glaxo made leaps forward with innovative products; EMI and the CAT scanner and Glaxo with Zantac. Despite the levels of innovation only one firm succeeded; EMI failed while Glaxo succeeded, This 4 page paper considers why and how the differences in performance that led to this outcome arose. The bibliography cites 2 sources.
Filename: TEEMIglaxo.rtf

Why Employers Should Not Be Able to Do Genetic Testing
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This 5 page paper uses the Burlington Northern Santa Fe Railway Company case as a springboard for discussion. It argues that employers should not be able to test based on utilitarian and deontological principles. Bibliography lists 4 sources.
Filename: SA919gen.rtf

Why Enron Went Bankrupt - Lessons To Learn
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A 12 page report on the Enron Corporation bankruptcy. This paper discusses the players in the Enron debacle and their roles, for instance, the role of the chief financial officer and the role of the auditor. The writer discusses the strategies that were used to hide the company's debt and the accounting tactics used that led analysts and the public to believe that the company was very profitable. One such tactic was moving assets back and forth between Enron and contrived 'partnerships.' Bibliography lists 10 sources.
Filename: PGenrn2.rtf

Why eToys.com Failed
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This 6 page paper considers the strategy and performance of eToys.com and considers why this internet retailer failed. The writer considers issues such as competitive advantage and used Porters Five Forces Model as a framework from which to examine the way the company competed. The bibliography cites 5 sources.
Filename: TEetoys.rtf

Why Firms Should Manage Financial Risk
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This 10 page paper considers why companies should manage financial risk. The paper considers this in terms of firm survival and also the way in which responsibilities exist to shareholders and other stakeholders. The paper considers how lack of financial risk management may create a scenario for failure, even where business is good. The paper also considers the role of opportunity risks and how this reflects in financial risk management. The bibliography cites 5 sources.
Filename: TEmfrisk.rtf

Why Fortune’s “100 Best Companies to Work For” Are the Best
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A 12 page paper discussing characteristics of those organizations making Fortune’s 100 Best highly desirable as employers, and assessing whether a small human resources firm could benefit from alliances with those companies focusing primarily on young adults. Includes 3 tables, an executive summary and a letter of transmissal.. Bibliography lists 5 sources. KShr100BestFor.rtf
Filename: KShr100BestFor.rtf

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal
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This 14 page paper is a research proposal for assessing why a fair trade brand of chocolate does not outsell a well known brand of chocolate that is not fair trade certified. The paper starts with an introduction, aims and objectives and gives a justification for the subject. A literature review of relevant concepts is then followed by the outlining of a methodology and a timetable of undertaking the research. The bibliography cites 14 sources.
Filename: TEchocfair.rtf

Why Has Packaging Become Such A Significant Part Of Marketing Activity?
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This 3 page paper looks at why packaging is so important in marketing terms, issues such as customer perception and image are considered and ethical and environmental concerns regarding packaging. The bibliography cites 2 sources.
Filename: TEpackmar.rtf