ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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What is the Best Way to Create Value for International Brands In Local Markets?
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This 17 page paper outlines how to carry out a study to determine how international brands should be marketed, using either standardized or customized approaching to branding. The pa-per starts by considering how the research could be undertaken and then conducts a literature review and looks at two case studies. The bibliography cites 13 sources.
Filename: TEintbrand.rtf

What Makes Successful Sales Managers?
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A 7 page paper. This paper focuses on the question of whether effective sales managers are born or developed. Interestingly, there is very little research addressing the characteristics of successful sales managers. The writer, therefore, looks at what information there is about the skills needed for success in this position, then reaches a conclusion about the initial statement. Bibliography lists 5 sources.
Filename: PGsalmg.wps

WHAT ROLE DOES CULTURE PLAY IN THE DEVELOPMENT OF AN EFFECTIVE LEADER?
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This 10 page paper discusses the role that culture plays in the effectiveness of a leader. Examples given from real life corporations. Bibliography lists 14 sources.
Filename: MBlead.rtf

What Role Does Intent Play In Determining Ethical Behavior
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A 32 page paper focusing on corporate social responsibility (CSR). The paper provides a review of the philosophical positions of Kant, Mill and Rawls. It continues with a review of the evolution of the view of the corporation, applying the philosophical foundation. The paper uses GE and Starbucks as examples. Starbucks does not ensure that all employees have access to health insurance by accident. GE did not stumble onto the concept of virtue to decide maybe it would be a nice diversion for the short term. These and other admirable companies behave ethically by design and clear intent. The annotated bibliography (7 pages) lists 21 sources.
Filename: KSbusEthCorp.rtf

What to do about AT&T's declining revenues
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This 6 page paper looks at the problems AT&T has had in recent years, along with its financials. Statistics are computed and analyzed. Recommendations are made. Bibliography lists 5 sources.
Filename: SA330ATT.rtf

What To Do With A Dysfunctional Team
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A 3 page paper that responds to a scenario of a dysfunctional team provided by the student. The writer discusses the need for training team members in specific skills, including conflict resolution, guiding the team through the team development process, establishing a new communication process and replacing the project manager. Throughout, the writer states what must be done for this team. Bibliography lists 5 sources.
Filename: PGpjmcs.RTF

What To Look For When Buying A Car
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5 pages in length. The writer discusses how there are myriad considerations when one is in the market to buy a car; however, many people do not look beyond model, color and price tag. Bibliography lists 2 sources.
Filename: TLCcar.wps

What Went Wrong at the Xerox Corporation
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This 6 page paper is written in three parts as directed by a student. While Xerox is the focus of this paper, Part One contains information about Polaroid as well. The problems at Xerox and what executives could have done to save the company is the focus of this paper. Bibliography lists 7 sources.
Filename: SA421X.rtf

What Went Wrong With The Team
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An 8 page paper that looks at human dynamics in a work team setting. A detailed description of what is happening with a newly formed team is presented, with observations and quotes from some of the team members. The writer then turns to the barriers and obstacles that prevented the team from succeeding, including what the primary parties did wrong. Group development is discussed as well as the need for interpersonal skills training. Bibliography lists 6 sources.
Filename: PGtman.rtf

WHATIS TUTORIAL STUDY
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This 3-page paper provides another analysis of the WhatIs.com tutorial, this one dealing with pricing decisions and marketing management. Bibliography lists 3 sources.
Filename: MTwhattuto.rtf