ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

What is a Good Advertisement?
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This 3 page paper examines what is needed for an advertisements to achieve its goals. The paper considers the need to get attention and communicate a message and argues the most important aspect is to ensure that the target audience can recall that message so that it will impact on their buying decisions. The bibliography cites 2 sources.
Filename: TEadgood.rtf

What is HRM and Why Is It Important?
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A 6 page paper broadly defining human resource management (HRM) and discussing several of its components. Included are training, job description, job analysis, strategy formulation and several other items. Bibliography lists 10 sources.
Filename: KShrmFuncVal.rtf

What Is Leadership?
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5 pages in length. To be a leader is to guide others toward a mutual goal. The way in which this is achieved, however, varies quite extensively from open and empowering to harsh and autocratic. Indeed, effective leadership is an ever-evolving entity whereby myriad models and theories help to draw some type of common denominator between the cultivation of successful leaders and the involvement of those they lead. The business world requires a considerable amount of direction within the supervisor/subordinate association, and it is clear there are a number of ways to approach this objective that strives to bring about better productivity. Defining exactly what leadership is and whether or not any single theory appropriately and capably outlines its complex attributes is something up for constant debate. Bibliography lists 4 sources.
Filename: TLCLdrshWhat.rtf

What Is Management
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A 16 page paper. Definitions of management are offered and contemporary models of management are explained. This is followed by a discussion of the four categories of management functions and the skills needed for effective management practices. Organization design is explained in terms of the mechanistic and organic perspectives, which are also compared in terms of the characteristics of each and the management style that is more often practiced in each type of organizational design. The impact of information technology is explained and discussed as are the major categories of employee motivation strategies. The paper ends with a discussion of the content. While most of the content is applicable to management in general, specific data and discussions focus on business practices in New Zealand, for example, statistical data on the proportion of firms using information technology. Data included. 1 Table included. Bibliography lists 28 sources.
Filename: PGnzmgt.rtf

What is Marketing?
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This 5 page essay is an opinion piece on what marketing is and does. Depending on who a person talks to, marketing is either the greatest most exciting career in any type of business or it is nothing but an overabundance of glandhanding, promotion, and advertising all undertaken to sell some sort of product. It is fair to say that marketing -- the profession, the practice, the art, and the overall concept all fit in somewhere between the two extremes. No sources.
Filename: BWmktdef.rtf

What Is Needed For High Employee Performance
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A 6 page paper that responds to the question: Are salary and good working conditions sufficient for staff to work well? The writer begins by saying – that depends on the definition of 'good working conditions.' The writer then briefly reminds the reader of the results of Mayo's early Hawthorne studies and comments that was a long time ago and workers today need more than basic survival. This leads to a brief overview of Herzberg's theory and Maslow's hierarchy of needs. The writer then discusses empowerment as a condition of a good working environment, supporting this with ideas from Corsun and Enz and Deming. Bibliography lists 9 sources.
Filename: PGemp7.rtf

What is Operations Management?
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This 5 page paper defines the role of operations management and the operations manager, explaining the roles in strategy, production and how operations management may produce a competitive advantage for a company. The bibliography cites 6 sources.
Filename: TEopman1.rtf

What Is Public Opinion And Can It Be Sufficiently Represented By Opinion Polls?
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This 8 page paper looks at the use of opinion polls, defining their use before discussing their potential and accuracy and they way they have been used. The paper includes examples of accurate polling in UK and US elections as well as examples of failed opinion polls and then examines the way in which pollsters try and reduce potential errors. The bibliography cites 24 sources.
Filename: TEoppolls.rtf

What Is Public Relations
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A 3 page paper that reports a definition for public relations from three organizations as well as the writer's definition. The essay discusses why there tend to be so many different definitions for this field. Bibliography lists 3 sources.
Filename: PGpubrl.RTF

What Is Strategic Human Resource Management?
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This 10 page paper considers what is meant by the term strategic human resource management (HRM). The paper discusses the importance of HRM, considers the different approaches to HRM and the way they may be used, the benefits of the different approaches and the ways in which they can be strategically applied. The discussion includes subjects such as Taylor and scientific management, the human relations school, motivation theory, the matching model and the resource-based view. The bibliography cites 10 sources.
Filename: TEhumstrat.rtf