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Papers On Business - Management
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WEB SITE PROMOTIONAL TACTICS
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This 4-page paper analyzes four web sites, and discusses online promotion tactics each website uses. Also included is a discussion about use of online media vs. traditional media. Bibliography lists 4 sources.
Filename: MTwebpro.rtf
Web-Based Information Sharing in Construction
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A 10 page paper discussing information sharing as a form of risk management. Whether a one-person business specializing in small home repair or a multinational construction firm that undertakes only multimillion-dollar government-funded projects, cost and budget control can be as important to the success of the construction business as is technical expertise. In today’s environment, it is critical that partners involved in construction projects share the information they have about their joint projects. Bibliography lists 17 sources.
Filename: KSconstInter.rtf
Weber and Taylor on Management Theory
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This 4 page paper provides an overview of a POWERPOINT presentation on the concepts of Weber and Taylor and their views of management. This paper outlines the specific material for each slide and the notes that can be used to describe what is on the slides. Bibliography lists 4 sources.
Filename: MHWebTayPPT.rtf
Website Analysis - Amazon.Com
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This 5 page paper offers a marketing analysis of Amazon.com. The essay begins with brief comments about the company and the Web site, in general. The writer then uses the SWOT analysis and then, comments on the marketing using the 4P marketing mix concept. Bibliography lists 4 sources.
Filename: PGamzw.rtf
Website Reviews
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A 6 page paper evaluating the effectiveness of several websites, ranging
from retail book sales to wholesale pharmaceutical services to fast food restaurant information.
Each site is assessed on a variety of criteria, all of which relates to the site's effective use of
marketing principles. Some of the sites evaluated here are highly effective, and the manner in
which they achieve their effectiveness serves to highlight the failings of less useful ones, such as
Fruit of the Loom. Each provides example of why website design needs to reflect the business
strategies of the company represented. No sources listed.
Filename: KSwebReview.rtf
Webvan's Demise
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An 8 page paper discussing the promise and reality of this
online grocer's short history. Much of the recent dotcom fallout has been found to relate
to the fact that sound business principles change little in response to the environment.
Webvan's greatest claim to fame - aside from being the most costly dotcom failure to date
- may be its testimony to the need for sound and astute management in any company of
any type. Bibliography lists 8 sources.
Filename: KSwebvan.wps
Week 2 Discussion Questions
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A 3 page paper answering 4 general questions on systems thinking, organizational structure and strategic decision making. Topics include managing for strategy implementation and effective organizational structure designs for an e-commerce application. Bibliography lists 5 sources.
Filename: KSmgmtSystDQs2.rtf
Week 2 DQs Change Management
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A 5 page paper answering 5 questions about change management. Question topics include Lewin's and Kotter's change models; monitoring effectiveness; and employee resistance. Six sources are dated 2005. Bibliography lists 7 sources.
Filename: KSmgChgW2DQs.rtf
Week 3 Discussion Questions
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A 5 page paper answering 4 questions addressing environmental factors affecting strategic decision making at large and small multinational organizations; corporate social responsibility (CSR); change initiatives at e-businesses and whether a multinational should establish a code of conduct. The answer is yes, of course; the answer also discusses the kinds of items it should address. Bibliography lists 9 sources.
Filename: KSmgmtSystDQs3.rtf
Week 3 DQs
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A 3 page paper answering 5 questions about management theory and leadership style. Most questions deal with the differences in and value of contingency theory; normative decision models; participative style; and autocratic styles. Bibliography lists 5 sources.
Filename: KSmgmtLdrDQs.rtf
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