ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Vodafone: Industry Strategy
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A 9 page paper analyzing the financial and industry positions of the world’s largest cellular service provider. Despite its impressive operating losses over the past two years, Vodafone appears to be on the road to recovery. Losses for FY2003 have been reduced by more than 40 percent in a single year, after more than doubling during 2002. Vodafone enjoyed an 11 percent increase in its total number of customers during 2003, many of whom are higher-revenue contract customers. The company’s cash flow position has improved as well, and its stock price appears to be on an upward trend that will provide additional interest-free capital for the company’s use. Continued positive performance will be dependent on sound management practices, but Vodafone appears to be positioned to recover well over the next two to three years. Includes a table and a chart. Bibliography lists 17 sources.
Filename: KSvodafStrat.rtf

Vogue Magazine
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This 8 page paper focuses on this one fashion magazine and looks at it in the context of the genre. Vogue as a leader in the industry is explored. Bibliography lists 6 sources.
Filename: SA041Vog.wps

Voice Of The Customer, Voice Of The Market
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A 20 page paper. The 'voice of the market' refers to what research can learn about the wants of consumers and distributors, learning about the customers of competitors and what competitors are doing to gain market share. The 'voice of the customer' simply relates to research about the customer to learn what they want, and how they feel about the company and its products and/or services, i.e., customer satisfaction extended. This paper discusses each of these important components in a company's planning process, explaining steps to gather such information, such as customer surveys and benchmarking. Examples of companies are interspersed with the steps. Bibliography lists 14 sources.
Filename: PGvoices.rtf

VOLKSWAGEN
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This paper examines Volkswagen AG, its history and legacy. Also examined is the marketing environment Volkswagen faces, including competition, legal problems, economic forces and socio-cultural forces. Bibliography lists 8 sources.
Filename: MTvolkwa.rtf

Volkswagen and Ford in Foreign Markets
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A 3 page paper comparing Ford's efforts in the UK and Volkswagen's approach to its new plant in Tennessee. It is Volkswagen that is taking the more "modern" approach. In some respects, this approach could increase Volkswagen's costs and reduce its operating efficiency, but it seems that Volkswagen is striving to learn more about the US market than Ford is trying to learn about the UK market. Bibliography lists 2 sources.
Filename: KSmgmtAutGlob.rtf

Volkswagen Eos; Marketing Case Study
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This 10 page paper examines the case of Volkswagen and their new convertible car; the Eos. The paper presents an outline marketing plan including an assessment of the current market position of the car, a SWOT analysis, a potential marketing strategy and action plan and control measures. Following the outline marketing plan the paper suggests two attract marketing segments on the West Coast of America and proposes an alternative market coverage strategy. The bibliography cites five sources.
Filename: TEVWeos.rtf

Volkswagen's Phaeton
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An 18 page paper discussing the marketing problems and opportunities before Volkswagen's luxury car, the Phaeton. Launched in 2002, Volkswagen strives to compete directly with Mercedes, BMW and even Volkswagen-owned Audi. Where the Phaeton is concerned, Volkswagen currently looks very much like the arrogant Detroit of the 1970s, which gave customers only what it wanted to give customers. Since it is clear that not many people have been as impressed with the Phaeton as Volkswagen is, the company should undertake extensive, valid and reliable market research centering on asking customers what they want in a luxury car, followed by action devoted to providing the items identified. Bibliography lists 12 sources.
Filename: KSmktgVWphaeton.rtf

Volvo Sweden vs. Volvo in Japan
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An 18 page paper that looks at the auto industry and Volvo in particular. The purpose of this paper is to discuss and analyse the information available about the development of the company in these two specific countries and the impact that each has had on the stability of the corporation as a whole. Also included in this paper is consideration of managment styles, the use of innovative production techniques and some programs coordinate by Volvo to encourage owner loyalty. Bibliography lists 10 sources.
Filename: Volvo.doc

von Thunen's Land Use Model
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This 4 page paper provides an overview of von Thunen's regional land use model, with an assessment of specific land characteristics. Bibliography lists 1 source.
Filename: MHCrop.rtf

Vtel Case Study
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This 5 page paper considers a case where new technology is being introduced and there is a need for a culture change. The paper looks at the problem, considers the theories surrounding these problems and concludes with recommendations. The bibliography cites 6 sources.
Filename: TEvtel01.wps