ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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AT&T Consumer Products: Move to Mexico?
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A 5 page paper based on Harvard case 392-108 discussing the rationale for AT&T Consumer Products to locate an offshore manufacturing facility in Mexico rather than in Malaysia or the US in the late 1980s. Manufacturing costs were far too high in the US in the era of such sweeping change in American manufacturing, and the paper maintains that Malaysia is not politically stable enough to ensure that the country will not nationalize an AT&T facility constructed there. The paper recommends that the company locate in Mexico, putting into practice those programs it would have in a US facility - environmental standards and employee assistance programs - to create an intensely loyal and qualified workforce while still realizing greatly reduced manufacturing costs. Bibliography lists 1 source.
Filename: KS-ATTMex.doc

AT&T Corporation
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A 5 page paper that discusses AT&T's revenues and profit, their management processes, new involvement with the Internet, new marketing strategies, and plans for the future. Bibliography lists 5 sources.
Filename: Attcorp.wps

AT&T Corporation vs. Sprint Corporation
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This 5 page paper compares and contrasts these two major telecommunications corporations. Innovations of each company are cited as well as their aggressive marketing strategies. Bibliography lists 7 sources.
Filename: Attsprnt.wps

AT&T Dallas Works Case
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This 8 page paper examines the case study provided by the student. The right identifies problems exist with the case which include resistance to change, a poor employment relationship, low levels of motivation and potentially presents a survivor's guilt. The relevant theories are discussed and the implementation of potential solutions is outlined. The bibliography cites 9 sources.
Filename: TEATTcase.rtf

AT&T Divestiture: Its Effect on the Industry
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A 4 page paper discussing the effects that the 1984 breakup of AT&T had on the evolution of the telecommunications industry in the US. Introduction of market forces and direct competition drove down long distance rates to become far more affordable than had existed prior to divestiture. Bibliography lists 5 sources.
Filename: KSattDivest.rtf

AT&T Employee Satisfaction
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A 20 page paper. Once known for its excellent service, customers have been leaving AT&T in droves for years. Also, over the years, tens of thousands of employees have lost their jobs. This essay provides an overview of what has been happening at the company and comments on employee morale and job satisfaction. The writer also reports studies linking job satisfaction and customer satisfaction and suggests AT&T adopt a different management and leadership style for future success. Bibliography lists 19 sources.
Filename: PGatto6.rtf

AT&T Employees Survive Layoffs
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This 10 page paper explores the downsizing at AT&T and its effects on surviving employees. When any company downsizes, the survivors, the employees who did not have their jobs cut experience a myriad of emotions, all of which are negative. Productivity typically decreases. Some employees begin looking for other jobs. Everyone suffers. This essay discusses a proposal for determining exactly how the survivors feel, then offers some actions AT&T can take to overcome the negative effects of layoffs. Bibliography lists 8 sources.
Filename: PGattlay.wps

AT&T Public Relations
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An 11 page paper that begins with a brief explanation of public relations, including the essential elements of such a campaign. The last time AT&T had a major public relations issue was in 1982 right after their breakup. What the company did in that campaign is reported and discussed. Since PR is ongoing with this company, one of their most recent PR activities is reported to demonstrate how they reach different audiences. Bibliography lists 12 sources.
Filename: PGattpr9.rtf

AT&T WIRELESS AND SWOT
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This 3-page paper offers a SWOT analysis for AT&T Wireless. Also included is a SWOT matrix on the company. Bibliography lists 2 sources.
Filename: MTattwir.rtf

AT&T Wireless’ Competition Landscape
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A 6 page paper providing an overview of the cellular telephone service industry from an AT&T Wireless perspective. The paper concludes that AT&T Wireless has other interests, and it appears that serving customers is not among them. With price competition about as narrow as it can get, the company needs to place greater attention on customer service and make it easier for new customers to choose AT&T Wireless as their cellular and wireless data provider. The company currently is third in market share in the US. The paper includes a strategic groups analysis of leading service providers in the US, Europe and Japan. Bibliography lists 15 sources.
Filename: KSmgmtATTcell.rtf