ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Value Of Wholesalers
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A 3 page paper that discusses wholesalers and their value in the distribution chain as well as to the manufacturers, retailers and consumers. The paper also comments briefly on the impact of the Internet on retailing and wholesaling. Bibliography lists 3 sources.
Filename: PGwhlsl.rtf

Value, Price & Cost
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A 20 page research paper. The cost of any product or service is not the dollar amount the customer pays for the product. There are numerous factors involved in the actual cost. The value of anything is something that is perceived by the customer and is not established by the vendor or manufacturer. This paper discusses these issues and includes a process for establishing the price of a service or product, including a formula that can be used; how value is determined by the customer; and what the cost of anything actually is. A discussion of the 4Cs marketing mix is included in the discussion. Strategies for determining how the customer perceives the values of a product are discussed. Examples are provide throughout the discussions. Bibliography lists 12 sources.
Filename: PGvalcsp.rtf

Value, Value Creation, Value Migration
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This 14 page paper begins with a general introduction that discusses the importance of value creation in sustaining competitive advantage. The writer then defines value and explains how the definition of value has changed over the last several years. The value formula is presented and the components in value are outlined. The next section explains and discusses value creation and the components in value creation. Value migration is defined and explained. Examples of companies who did not anticipate value migration are included. Lastly, the process of Customer Value Management is explained. 1 Table is included. Bibliography lists 9 sources.
Filename: PGvalcr.rtf

Value-Based Management in the Financial Services Industry
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A 10 page paper discussing the interest that a financial institution is likely to have in value-based management and value chain assessment for decision-making purposes. Value-based management rests on the concept of the value chain, consisting of the inbound logistics; operations; outbound logistics; marketing and sales; and service (The Value Chain, 2005) activities of the organization. Financial services organizations must address all of these issues as well as the financial aspects of operations of businesses they are assessing for investment or financing services, or even for acquisition. Bibliography lists 12 sources.
Filename: KSfinValBmgmt.rtf

Valuing Human Capital
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This 14 page paper considers the problems of valuing human capital. The writer uses three different companies, Amazon, Ford and Wal-Mart, to explain how the added value of human capital may be quantified in fincial terms. The problems with valuing this type of asset is discussed and the ways in which it may be maximized through HRM policies are also discussed. The bibliography cites 14 sources.
Filename: TEintelc.wps

Valujet Airlines / An Analytical Case Study
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This 8 page paper examines the history, market niche, and organizational structure of ValuJet Airlines-- a company best known for its low cost airfare and frequent problems / crashes ! Issues concerning service, management style, and fiscal outlook are analyzed to provide an in-depth overview of the company's strengths and weaknesses. Bibliography lists 10 sources.
Filename: Valuejet.doc

Vanguard Funds : An Evaluation of a Case Study
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This 5 page paper evaluates a case study provided by a student on the financial firm, Vanguard, and the successes it has had. The concept of marketing mix is explored. Recommendations are made. Bibliography lists 6 sources.
Filename: SA215Van.rtf

Varied Faces of Management
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A 6 page paper discussing differences in management of different aspects of corporate activity. Corporate functional management positions may be in staff, department, or project management in a large company. Though each of the three management types require different activities and hold different responsibilities, they also share some common characteristics. The purpose here is to discuss each of the three types of management. Bibliography lists 9 sources.
Filename: KSmgDiffLev.rtf

Various Advertising for Cigarette Companies
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5 pages in length. Cigarette companies have been forced to change their campaign tactics because of federal rulings on where and how they may advertise their products. By relying on brand recognition, many cigarette companies are still able to advertise effectively without actually breaking any of the rulings that have been put in place against them. This paper delves into how they go about this and are able to maintain an effective advertising campaign. Bibliography lists 2 sources.
Filename: JGAmarlb.rtf

Various Business Decisions
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5 pages. This paper addresses several different business discussions including sexual harassment, safety programs, bargaining units, and positive suspensions. Bibliography lists 5 sources.
Filename: JGAsmgx.rtf