ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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USA Today; A Marketing and Distribution Case Study
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This 10 page paper examines the popular American Newspaper USA Today. Focusing on the print edition the writer looks at the target market and its development before going on to examine the distribution systems. The bibliography cites 5 sources.
Filename: TEusamar.wps

USAA AND OTHER BANKS
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This 15-page paper focuses on USBAA Federal Savings Bank and how it operate compared to other banks. Issues compared include customer base, trends, financial issues and operational efficiencies. Bibliography lists 7 sources.
Filename: MTusaaba.rtf

USAA Insurance
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This 6 page paper provides an overview of the basic management strategies of the USAA insurance company. This paper considers the management perspective and strategy, as well as the operational function of the company and the increasing importance of restructuring principles for the company. Bibliography lists 4 sources.
Filename: MHUSAAin.wps

USE CASE FORMATS FOR WEB DESIGN AND INTERNET-BASED ADVERTISING
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This 10-page paper discusses use case formats when it comes to customer service-based web designs and Internet advertising for the Turning Point detox and rehabilitation center. Bibliography lists 5 sources.
Filename: MTusecasei.rtf

Use of Interventions in Business
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A 5 page research paper that investigates the use of intervention strategies in improving a company's performance and production quality. Particular emphasis is given to how interventions are a part of a total quality management philosophy. Bibliography lists 4 sources.
Filename: 99interv.wps

Use of Technology at Mobil; A Case Study;
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This 8 page paper considers a case study supplied by the student of the use of technology in the order processing systems. The paper considers why the first two systems did not work and the reasons for the success of the third, this consideration includes a stakeholder analysis. The paper then goes on to consider the way the technology was developed and introduced from a TQM framework perspective. The bibliography cites 9 sources.
Filename: TEmobil2.wps

USES AND ABUSES IN THE INFORMATION AGE:PROPAGANDA
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This 11 page paper discusses the various techniques utilized by propagandists to further their causes. A case study is done on the Freedom for Cuban Libraries and the advocacy of Richard Kent. His speeches are analyzed for various techniques of propaganda. Opposing views are also analyzed. A brief discussion of why propaganda techniques work is also included. Bibliography lists 7 sources.
Filename: MBprop1.rtf

Ushering in Change to Best Snacks, Inc.
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A 21 page paper assessing conditions at a snack company and designing a change program for it. Maintaining the status quo at Best Snacks has led the company into negative territory. The company has changed in the past, but not within the memory of those who have been providing management for the past several decades. The paper includes several alternatives; chooses the best three; and establishes an implementation plan. Bibliography lists 18 sources.
Filename: KSmgChgBestSnk.rtf

Using a SWOT Analysis
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This 3 page paper examines how a SWOT analysis looking at strengths, weaknesses, opportunities and threats can and should be used to help a manager determine the way in which to develop future strategy to help a firm develop and minimise risks. The bibliography cites 2 sources.
Filename: TESWOTuse.rtf

Using a SWOT Analysis for the Current Situation of US Airways
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This is a 7 page paper using the components of a SWOT analysis in regards to US Airways. US Airways similar to other airlines since the terrorist attacks of September 11th, 2001, have recorded record losses which have led the company to file for bankruptcy. The bankruptcy however was not meant by the airline to finish the company but as one of the components of their new strategic plan in order to save the company. Using a SWOT analysis which examines the strengths, weaknesses, opportunities and threats of the company shows that US Airways have used their strengths and opportunities within the last year to overcome their weaknesses and external threats. One of their largest strengths is their employee base which has supported the company in its cut-backs in order to preserve the company. The employee support comes from years of US Airways’ commitment to diversity and opportunities for their employees which in turn have turned out to be some of their greatest assets and of utmost importance when rebuilding the company. Bibliography lists 6 sources.
Filename: TJUSAir1.rtf