ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Assessment of "The Lexus and the Olive Tree"
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An 8 page paper discussing the claims author Thomas Friedman makes in his book explaining globalization. The paper compares some of Friedman's claims against international trade theory, using Singapore and Malaysia as examples. Friedman makes some interesting observations in his book, and it provides entertaining reading. However, the reader needs to always keep in mind that Friedman is working from the perspective of the journalist and tends to seek the sensational without necessarily researching his "facts" beyond a superficial level. Bibliography lists 3 sources.
Filename: KSolive.wps

Assessment of a Training Session
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This 5 page paper examines the effectiveness of a training session by considering the teaching style, materials used, effectiveness of the use of media, the content of masculine and feminine tools and the overall impression of the session. The bibliography cites 2 sources.
Filename: TEtrnses.wps

Assessment of British Airways 2005 - 2008
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This 11 page paper assesses British Airways. Written in three parts the first and longest section looks at the performance of the company between 2005 and 2008 from a number of perspectives, including market position, financial performance and customer satisfaction. The second part of the paper assesses a potential business only flight service which could be offered by BA and the last part of the paper discusses the way that NA may be able to compete in the future and assesses potential of the firm to remain a global player. The bibliography cites 8 sources.
Filename: TEBA2008.rtf

Assessment of Oticon’s Position within Porter’s Diamond Framework
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A 9 page evaluation of the markets that Oticon, a Danish hearing aid manufacturer, should pursue in its attempts to increase its share of the global market for hearing aids. Oticon is a name recognized by customers and hearing professionals in several areas of the world. Already possessing a global presence in several areas of the world, Oticon seeks to increase its share of those markets in which it operates. This paper examines Oticon’s position within Porter’s diamond framework to identify available alternatives and recommend appropriate action. The paper concludes with the recommendation that Oticon continue its attention to its Australian retailers, keep its prices higher than those of competitors and actively seek to take its products into Asia. Bibliography lists 20 sources.
Filename: KSmgmtOticonPorter.rtf

Assessment of Personal Leadership Qualities
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A 5 page paper discussing leadership qualities and the best ways to determine and enhance an individual's own leadership skills. The writer examines three of Sheila Murray Bethel's 12 leadership qualities and uses them as a guide to evaluating individual leadership strengths and weaknesses. Bibliography lists 1 source.
Filename: Perslead.doc

Assessment of Singapore and Mexico for Business Expansion
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Technology and Demographics: A 9 page paper discussing the demography, technology and infrastructure of Singapore and Mexico. In terms of demographics, technology and infrastructure, Singapore is acceptable on all points and in all areas. Mexico can be acceptable for Riordan's purposes as well, but the company will need to assess the conditions of specific areas identified as possible expansion sites to ensure that it will have adequate technology and infrastructure support for its business activities. Bibliography lists 6 sources.
Filename: KSintlBizSingMex2.rtf

Assessment of Singapore and Mexico for Business Expansion
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A 9 page paper assessing the political, social and legal systems of Singapore and Mexico. The two countries are as far apart in social and legal aspects as they are in geography. Both are business-friendly and welcome foreign business, but from different perspectives. Of the two, Singapore is much more selective. Bibliography lists 6 sources.
Filename: KSintlBizSingMex.rtf

Assessment of the American Airlines Website
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This 5 page paper assesses the American Airlines web site from a marketing perspective. The format, content and general presentation of the web site are all assessed to determine the way it may help the company and how it may help to generate revenues. The bibliography cites 4 sources.
Filename: TEaawebs.rtf

Assessment of the Bakery Business
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An 8 page general overview of the Bakery Business with Illustrative examples. Writer supports the business as a very lucrative one. Bibliography lists 6 sources.
Filename: Bakery.wps

Assessment Three Cinema Websites Using Nielsen's 10 Heuristics
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This 27 page paper examines three cinema websites which markets the cinema and encourage ticket sales. The three websites assessed in terms of their target population and the way they are presented with reference to Neilson's 10 usability heuristics. The cinemas chosen for the assessment the Odeon, Vue and a small independent called Palace Cinema. The websites assessed the UK websites for the cinema. The bibliography cites eight sources.
Filename: TEodeon.rtf