ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Two Approaches to Discrimination
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A 3 page paper discussing discrimination in the marketing context. There are no social issues at work here, aside from the empirical research that has gone into determining the best approaches to gauging consumer discrimination. Some have claimed that segmentation has gone too far at the expense of synchrony, but there appears to be little empirical research to support those claims. Current research still concludes in favor of the segmented market approach, but there are indications that a broader approach may regain favor in the future. Bibliography lists 4 sources.
Filename: MktgSegm.wps

Two Case Studies
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This 5 page paper answers questions for two case studies supplied by the student. The case of Beck and Pollitzer looks at who should run the company and what criteria should be used to select them. The case of Vivosonic Inc. loos at the arguments for an against the investment and potential terms that should be attached to an investment.
Filename: TEbeckpo.rtf

Two Case Studies in Human Resources
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This 10 page paper outlines two different case studies in human resources. This paper considers the issues raised and possible solutions.
Filename: MHCaseHR.rtf

Two Consumers; A Comparison of Purchase Processes and Influences
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There are many influences in the way consumers choose to make purchases. This 15 page paper looks at consumer behavior during a public holiday period and assesses the way that this will impact on different types of consumers. Christmas is used as an example where there is ritual consumption and the two example consumers are a grandfather with a high level of disposable income who loves Christmas and a single man on minimum wage who is more cynical. The influences purchase theory and the way that it emerges is considered with reference the way that the Christmas purchases are made. The bibliography cites 5 sources.
Filename: TEtwocons.rtf

Two Failed E-Commerce Strategies
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A 5 page paper discussing the failed strategies of Webvan and Pandesic, two Internet companies that no longer exist. “Say what you mean and mean what you say” applies at the organizational level as well as the personal one, as these two companies learned as their organizations crumbled in environments that should have been beneficial for them. Bibliography lists 4 sources.
Filename: KSebizFailStrat.rtf

Two HRM Articles
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This 6 page paper is a review and critique of two HRM articles from the business press. The first article (written in 2005) examines the longer term aspects of finding a good fit and retaining a good fit between employee and organization. The second article (written in 2004) looks at how the emphasise of change and reform in US public sector HRM should change. The bibliography cites 2 sources.
Filename: TEhrmartic.rtf

Two Important Challenges in Human Resource Management
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10 pages. There are many challenges in managing human resources, and while all might be important, there are two attributes that seem to be especially challenging to implement and yet they are also very basic and fundamental to becoming the best that one can be in human resource management. These two aspects are the art of getting employees to think creatively and the ability to change. These are actually related to each other and both of these abilities together can bring out the very best in your human resource team. Bibliography lists 10 sources.
Filename: JGA2hrmg.rtf

Two Jobs in Business Management
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An 8 page paper discussing two types of managerial positions. Managers in general administrative and in health-related roles face different futures and different levels of demand. There is much competition for administrative services manager positions, which typically do not carry the stringent requirements for advanced degrees that medical services managers generally must have. Higher requirements are reflected in higher salaries, however, and it is the medical field that is expected to grow more quickly than those in which most administrative services managers can be found. Bibliography lists 3 sources.
Filename: KShrMgmtJobs.rtf

Two Management Studies
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A 5 page paper discussing two scenarios in which the central characters did not perform as they should. Businesses always risk becoming too bureaucratic as they grow, but there is value in "channels." Both of these examples ignore the rules that serve to protect order and efficiency. Each of the primary characters here deserves a formal reprimand, and each had opportunity to perform more professionally. Bibliography lists 1 source.
Filename: KSlowBids.wps

Two of the "100 Best" According to Fortune
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An 11 page paper discussing the focus on employees at Wegmans Food Markets and American Express. Fortune's "100 Best Companies to Work For" is an annual list of the most employee-friendly companies in America. Wegmans Food Markets and American Express have been on the list for several years; in 2005 Wegmans gained the lead position. The purpose here is to discover what makes these companies so good for employees and why their management is devoted to ensuring that employees are happy in their jobs. Bibliography lists 13 sources.
Filename: KShrWegAmEx.rtf