ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Toyota Motors; The Move Towards a Fragmented Market Approach
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This 5 page paper looks at the marketing strategy of Toyota Motors, and considers the way that they are moving towards a fragmented strategy away from the segmented strategy, the success of a fragmentation strategy is seen with the sales of the Scion, and segmented market difficulties are seen with the new Auris. The bibliography cites 11 sources.
Filename: TEtoyotafrag.rtf

Toyota Supply Chain Management
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This 3 page paper reports The Toyota Way, including their 4 P model of operations and their six keys to logistics. The writer comments on their use of JIT and local sourcing as well as one of their contingency plans if suppliers in North America go out of business. Bibliography lists 3 sources.
Filename: PGtylg9.rtf

Toyota; Strategy and SWOT Analysis
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This 8 page paper looks at Toyota; which gained the title as the world's largest car and truck manufacturer in 2008, taking the position from General Motors (GM). The way the firm competes is examined and an in-depth SWOT analysis is presented. The bibliography cites 11 sources.
Filename: TEtoyotaswot.rtf

Toys R Us Online
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A 3 page paper discussing the Internet experience of Toys R Us, which illustrates the crucial need for accurate information, available in real time. The apparent difficulties it has had in the past with internal communication and the availability of sound information have been detrimental, and it is to the company’s credit that it recognized its e-commerce problems. Toys R Us’ strength is toys, rather than developing e-commerce best practices. The latter is a decided strength of Amazon.com, however, and Toys R Us is wise to ally itself with the online-only retailer. Bibliography lists 5 sources.
Filename: KSmktgToysRusOnl.rtf

TQM & HRM: Total Quality Management And Human resources
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A 31 page paper. What is the relationship between total quality management (TQM) and human resource management (HRM)? That is the question this research paper addresses. First, a brief history of each TQM and HRM is presented. The writer then describes, outlines and discusses: the integration of TQM and HRM; implementing TQM in HR departments; why TQM fails; more tips of do's and don'ts when trying to implement TQM; conclusions. The paper includes discussion of a vast array of issues related to the main topic. Bibliography lists 14 sources.
Filename: PGTQMHRM.rtf

TQM & The Business Of Education
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In this 18 page research paper, the writer discusses the possibility of implementing principles of TQM (Total Quality Management) in higher education. Case examples of schools that have already adapted TQM policies are included to illustrate key points that are made. Bibliography lists approximately 10 sources.
Filename: Tqmedu.doc

TQM (Total Quality Management) and Satisfying Customer Needs Profitability
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This 5 page report discusses the many components of TQM that are essential to assuring that a customer’s needs are full met in ways that serve both that customer and the organization. In virtually every context of the business mindset of the 21st century, value, benefits and long-term outcomes drive the larger considerations associated with the operations most often associated with customer satisfaction. Bibliography lists 4 sources.
Filename: BWtqmsat.doc

TQM - Boeing, Starbucks, Libraries
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A 6 page paper that discusses adopting Total Quality Management principles in three sectors: manufacturing, service and non-profit. The examples for each industry are: Boeing, Starbucks and a library, respectively. The paper ends with a matrix that illustrates the commonalities and differences of using TQM between and among these three sectors. 1 Matrix Table included. Bibliography lists 7 sources.
Filename: PGtqm309.rtf

TQM / Is It Effective In Reaching Quality Goals?
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A 50 page research paper that considers the topic of TQM and its implementation, provides and overview of the history and its principles, and then evaluates its application in terms of its effectiveness in quality goal outcomes. This writer examines TQM implementation in one company to illustrate case points. Bibliography lists 22 sources.
Filename: Tqmeff.doc

TQM and EFQM
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This 9 page paper is written in two parts. The first part of the paper looks at Total Quality Management (TQM), what it is and how TQM firms differ from non-TQM firms. The second part of the paper looks at the EFQM excellence model, which it is and how it is applied. The bibliography cites 8 sources.
Filename: TETQMEMFQ.rtf