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Papers On Business - Management
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TONY ROMA AND MARKET STRATEGIES
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This 10-page paper examines Tony Roma's marketing strategies. Included in the paper are an environmental analysis and a history of Tony Roma's marketing efforts, as well as recommendations. Bibliography lists 7 sources.
Filename: MTtonrom.rtf
Too-High Advertising Rates
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A 6 page paper arguing that advertising rates are far too high, to the point that smaller businesses suffer from being unable to compete for advertising in the local market. The paper discusses implications for the national economy, as well as a discussion of the 4 Ps of marketing. Includes 1 chart. Bibliography lists 6 sources.
Filename: KSadvHiRate.rtf
Tools for Evaluating and Analysing the External Commercial Environment
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This 10 page paper outlines the different tools that are available to be used to analysis the external environment. The writer includes Porters Five Forces, Porters Four Facets, SWOT and PEST. The bibliography cites 12 sources.
Filename: TEtoolsa.rtf
Tools to Enhance Response to Customers and to Move from Push to Pull Methods of Manufacture
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This 3 page paper looks at three tools or approaches that could be used by a manufacturer to move from a push to a pull method of manufacture in order to be more responsive to customer demand. Three tools are considered; mass customisation, just in time inventory management and the redesign of product lines so they have more common components. The paper lists three advantages and three disadvantages for each approach.
Filename: TEpushpull.rtf
Tootsie Roll Industries
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This 7 page paper consists primarily of a SWOT analysis on this family run business. After background information on the company is provided, conclusions are drawn and recommendations given. Bibliography lists 5 sources.
Filename: SA23Toot.wps
Tootsie Roll Industries, Inc
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This 10 page paper provides an overview of the basic management strategies and situational elements inherent in Tootsie Roll Industries, Inc. This paper considers the management perspective and strategy, as well as the operational function of the company and the increasing importance of restructuring principles for the company. Bibliography lists 5 sources.
Filename: MHtootsi.wps
Top Executives' Salaries
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10 pages: Are the salaries paid to
today's CEO's worth it? This paper takes a look at some top
salaries and determines what it is they do to earn this money.
Bibliography lists 11 sources.
Filename: JGAexsal.wps
Top-Down Cost Estimating
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A 4 page paper discussing top-down cost estimation of large projects to assess the method's overall reliability. Though it may not be possible to devise totally accurate cost estimates of projects filled with unknowns, certainly it is necessary to gain a better understanding of final cost than has been possible with traditional bottom-up methods. The bottom-up approach is preferable in some instances, top-down in others. As yet there is no cost estimating process that can return a guaranteed cost that will not be exceeded, but the top-down method offers advantages and can help to improve common failure and cost overrun rates. Bibliography lists 7 sources.
Filename: KSprojMgCostEst.rtf
Topics in Business and Business Education
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A 19 page paper in two parts. Part I discusses competitive advantage at McDonald’s, Sears, Gap and Dell Computer, and provides a discussion comparing customer satisfaction and customer value. Part II presents a consultant’s plan for revamping the curriculum of a graduate business program, including course descriptions and plans for delivering the program online. Includes a SWOT analysis. Bibliography lists 10 sources.
Filename: KSbusBusEdu.rtf
Toshiba Tablet PC
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A 3 page executive summary for a larger marketing review of the Toshiba Tablet PC family of products. The summary addresses the product, target market, marketing strategy, the competition, distribution channels and communication tools being used with customers. Bibliography lists 5 sources.
Filename: KSitToshTabPC.rtf
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