ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Assessing Global Strategy at HSBC Bank
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A 20 page paper discussing the global banking industry as it is and as at least one bank is designing it to be. "The world's local bank" is the slogan of Britain's BSBC Bank. This is a marketing paper, evaluating HSBC's position in its industry, trends in the global market and suggesting steps that the bank can take to further differentiate it from its competitors while continuing to build on the concept of becoming "The world's local bank." Bibliography lists 18 sources. Includes 2 figures.
Filename: KSbankStrat.rtf

Assessing Individual v. Collective Orientation in the UK and Germany
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This 10 page paper considers the aspect of individual v. collective orientation in Hofstede’s model and uses this to analysis the differences that are found in the employment relationship in the UK and Germany. Both counties have different balances and even where there is collectivism in both countries, the manifestation of that collectivism indicates large cultural differences. The bibliography cites 14 sources.
Filename: TEindukg.rtf

Assessing IT Projects
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This 9 page paper looks at three IT projects and then assesses them for implementation. The paper uses a fictitious company and looks at a project to create an employee intranet site, the development of an internet e-commerce site and the upgrading of an operating system. Each project is discussed, considering the drivers and needs and then assessed using a weighted scoring system. The bibliography cites 3 sources.
Filename: TEassproj.rtf

Assessing Markets; Saudi Arabia, Syria and Egypt
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This 15 page paper considers how markets may be assessed for the introduction of a new product and the information that will be required. The paper undertakes this by looking at the market conditions, such as population, social, cultural and economic conditions as well general infrastructure of these three countries. The bibliography cites 14 sources.
Filename: TEsaudim.rtf

Assessing Mexico as a Potential Market
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This 18 page paper examines Mexico as a potential trading target looking at the background to the country including economic, cultural, political social and geographical. This also includes consideration of the impact of NAFTA. Once these have been assessed and discussed the choice between internal investment or exporting to the country. The bibliography cites 24 sources.
Filename: TEmexico.wps

Assessing OfficeMax's Website
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A 4 page paper assessing the structure and functionality of the main website of OfficeMax. The paper describes features and usefulness of the site. It also discusses supply chain and ethical issues. Bibliography lists 4 sources.
Filename: KSwebSanOffM.rtf

Assessing Performance Criteria
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A 5 page paper outlining performance criteria for a programmer working on special projects for internal customers, followed by an essay evaluation of the programmer’s performance. “David” performs well and has built good rapport with internal customers; the manager recommends increasing the difficulty of assignments that David receives. Bibliography lists 2 sources.
Filename: KShrPerfAppCrit.rtf

Assessing Performance in International Business
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A 7 page paper discussing performance assessment from a high tech perspective. Clear and honest performance assessment is critical for any business. Much domestic business can be evaluated solely on the merits of the bottom line of the balance sheet, but international business requires the addition of other factors as well. This paper uses Japan's awakening year of 1992 to illustrate the point that performance cannot only be assessed in terms of past profits but also must identify and prepare for industry trends on a global scale. Bibliography lists 5 sources.
Filename: Intlperf.wps

Assessing Product Life Cycle
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A 10 page paper discussing how a software publisher can track qualities of product versions and ensure that it gives the proper attention to the right things in future releases. The product is a sound one, but no doubt there will be alterations to it in the future. The ultimate key to product success lies in providing competent and relevant service to those customers that already have purchased it. Word of mouth advertising, whether positive or negative, still is the most effective means of promoting any product’s reputation. Bibliography lists 8 sources.
Filename: KSitProdLifCy.rtf

Assessing Research into Groupthink
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A 16 page paper examining much of the research that has been done following Irving Janis' 1972 description of the groupthink phenomenon. The outcomes of some of these works appear to be as time-sensitive as the daily newspaper. While all the researchers discussed here have made further contribution to Janis' original work, it appears that none have taken into account the far different business climate that exists now. US business drastically changed between the 1970s and 2000. It appears that much of the difference that researchers have found has been related as much to changing business environment as to various methodologies used. Regardless of business views of the time or methodologies, however, the original concept of groupthink cannot be said to be generalizable to all situations. This observation is evident from the most superficial of examinations of the researchers' work. Bibliography lists 15 sources.
Filename: KSgroupthink.wps