ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Value of Recruitment, Selection and Retention Strategies
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This 8 page paper discusses the statement that “employee recruitment, selection and retention strategies are the key to unlocking the productive potential of organizations”. The paper examines this to determine if it is true, and how it can be achieved in practice as well as theory. This includes outlines a strategy for effective recruitment and factors that will impact on retention levels and how these fit in with maximizing the company’s potential. The bibliography cites 8 sources.
Filename: TErecuitm.rtf

The Value of Strategic Concepts and Tools and Their Application to Microsoft
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This 9 page paper examines the use of different strategic tools and concepts that are common in literature, including Porters generic competitive strategies and Porters Five Forces Model. To show how and why these are used they applied to a well known company; Microsoft Inc. The bibliography cites 10 sources.
Filename: TEstratMS.rtf

The Value of Teamwork
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This 6 page paper considers how teamwork may create value in an organisation, how it should be set up and managed and the importance of communication. The bibliography cites 7 sources.
Filename: TEvaltem.rtf

The Value of the Chain of Command
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This 7 page paper looks at the important of the chain of command in business and argues that it is important in the many different styles of organization as a way of implements instructions and change as well as a controlling mechanism. The paper uses cases to illustrate the points raised. The bibliography cites 5 sources.
Filename: TEcomchn.wps

The Value of Understanding Positioning, Market Segmentation and the Consumer Adoption Process
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This 6 page paper examines the concepts of the consumer adoption process, market segmentation and positioning. The relevance, strengths and limitations of each concept is discussed with various real life examples used to illustrate the points raised. The bibliography cites 4 sources.
Filename: TEconadp.rtf

The Value that Non Executive Directors can Add to a Company
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This 5 page paper consider how non executives directors can add value to a company due to their ability to take on a more stakeholder oriented approach to the organisation. The bibliography cites 10 sources.
Filename: TEnonedi.rtf

The Vancouver Public Aquarium Case
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This is a 15 page paper discussing the marketing case of the Vancouver Public Aquarium (1987). In the case presented, the Public Relation Director has to consider a request from the Educational Programs Coordinator to restrict access to the Aquarium for school groups only during the weekday winter hours of 10 a.m. to 3 p.m. In considering his alternatives, the Director has to take into account the six significant markets: schools, members, general admissions, donors, volunteers, and scientists in addition to other factors which would be affected by change such as gift store hours, customer satisfaction and improving the efficiency of the advertising budget and campaigns. The case is presented using the Harvard Methodology format: problem definition, alternative solutions, critical success factors, evaluation of the problem and conclusion. Bibliography lists 5 sources.
Filename: TJVanPA1.rtf

The Various Applications of Total Quality Management
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This 10 page paper examines TQM using examples from different sectors: manufacturing, nonprofit and service. The three organizations used are Honeywell, the Ritz-Carlton Hotel and Jenks Public Schools. TQM is defined. Bibliography lists 10 sources.
Filename: SA618TQM.rtf

The Verizon Database
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This 3 page paper looks at the use of the SQL Server 2000 production database by Verizon. The paper looks at the database system, how it is used and the way it operates. The bibliography cites 4 sources.
Filename: TEverdata.rtf

The Vermont Teddy Bear Company
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This 3 page paper provides an analysis of this firm that has become well known as a company that sells various types of bears. The industry is evaluated as well and the industry and company are discussed in respect to the economy and the political atmosphere. Bibliography lists 3 sources.
Filename: SA424VTB.rtf