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Papers On Business - Management
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The Use of Maslow's Hierarchy of Needs in Marketing
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This 3 page paper uses two examples from real life to demonstrate how advertisers get people to purchase things. Psychology is employed in the analysis. Bibliography lists 3 sources.
Filename: SA614ad.rtf
THE USE OF OPINION LEADERS IN ADVERTISING
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This 15 page paper discusses the use of opinion leader techniques in a specific advertisement, and why opinion leaders are so effective. Bibliography lists 5 sources.
Filename: MBadpsych.rtf
The Use of Power Analysis in Statistical Analysis
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This 8 page paper is written in three parts, the first part describes what a power analysis and why it is needed when testing any hypothesis. The second part summarizes different research methodologies and the last part considers how a power analysis may be applied to descriptive research. The bibliography cites 4 sources.
Filename: TEpoweranl.rtf
The Use of Price Elasticity in Profit Maximisation
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This 10 page paper considers the use and calculation of elasticity measures when determining price and profit. Elasticity of price on demand and supply are examined. Influencing factors and examples are given to illustrate these variant determinants clearly. The paper then goes on to discuss the correct usage of elasticity and how maximisation of profits may be aided by increases or decreases in price. The paper cites 8 sources.
Filename: TEelasti.wps
The use of Research Evaluation in Designing a PR Strategy
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This 4 page paper examines public relations and how research can help to create good campaigns. Various methods of research and why there are objections to it are explored. Bibliography lists 2 sources.
Filename: SA636PR.rtf
The Use of Soft System Modelling
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This 5 page paper considers what Soft System Modelling (SSM) is, how it works and how it compares to Hard System Modelling. The paper follows how it may be used and defines the characteristics of this model, explaining why it may be so helpful in the management decision making process. The bibliography cites 5 sources.
Filename: TEssm002.wps
The Use of Software in the Legal Profession
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This 3 page paper examines the use of Microsoft Office Access and Summation in the context of the law firm. How law firms make use of computer software is the subject of this paper.
Bibliography lists 3 sources.
Filename: SA532law.rtf
The Use of Statistics in an Article
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This 3 page paper looks at an article supplied by the student and explains how statistics will have been used in the source articles in order to support the arguments which were made and the correlations between the variables. The bibliography cites 1 source.
Filename: TEartstat.rtf
The Use of Stock Options as a Motivator
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This 3 page paper argues that stock options, when used appropriately are a suitable motivation tool which can be good for the employee as well as the employer. The use of stock options are considered at different levels of the hierarchy and the negative factors are also discussed. The bibliography cites 7 sources.
Filename: TEstocko.wps
The Use of Systems Theory in Business
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This 3 page paper provides a hypothetical example of how systems theory may be used in a business environment. Systems theory is explained. Bibliography lists 2 sources.
Filename: SA548sys.rtf
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