ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Use of a PEST Analysis to Supplement Porters Five Forces Model
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This 5 page paper considers the argument that a PEST analysis; political economic, social and technological analysis should be undertaken prior to the use of Michael Porters Five Forces model. The paper considers the advantages and disadvantages to this argument considering if it is a valuable addition, or a waste of resources due to duplication of effort. The bibliography cites 5 sources.
Filename: TEpestff.wps

The Use of Alternative Business Models
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This 7 page paper considers the use of less common business models demonstrating their use by applying them to K-Mart. Models considered are Weisbord's Six-Box Model, Nadler-Tushman Congruence Model, Hornstein and Tichy's Emergent Pragmatic Model, Lawrence and Lorsch's Contingency Theory and Likerts Profiles. The biblography cites 5 sources.
Filename: TEkmartm.wps

The Use of an Information System to Support Business Processes
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This 3 page paper looks at the way a firm uses an information system, to support core processes; the y that IT is used in Weal-Mart is discussed looking at the way it is used to help support the supply chain through inventory management and working with suppliers to increase sales. The bibliography cites 2 sources.
Filename: TEITbusspro.rtf

The Use of an Integrated Project Team
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This 8 page paper considers roles and tasks that an integrated project team would be expected to undertake, how the team might operate and the difficulties that may be faced if the team members are in different locations. The bibliography cites 15 sources.
Filename: TEintegproj.rtf

The Use of Brand Names and Company Names
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This 9 page paper examines how branding is done, how brand names are used and when they are used with company names. Whether a firm should use a brand or company name, or both, is explored. Many examples are provided. Bibliography lists 11 sources.
Filename: SA422co.rtf

The Use Of Color In Marketing
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This 5 page paper discusses the importance of selecting color schemes in marketing efforts. Research has shown that colors convey messages and create emotional responses in people. Color selections has become a competitive advantage. Specific examples are included. Bibliography lists 4 sources.
Filename: PGcolor.wps

The Use of Countertrade for Global Financing and Managing Risk
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Countertrade is becoming increasingly popular. This 5 page paper consider show it is being used in order to manage and minimise risk, especially in international trade and how it is used in terms of global financing. The bibliography cites 9 sources.
Filename: TEglobalcounter.rtf

The Use of Effective Training for Administrative Employees in the Educational Institution
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This 20 page paper considers the necessity for affective training provided for administrative employees in an educational institution and recommends effective training methods and approaches. This paper provides an overview of the issue, a review of literature and a methodology for the study of training programs for administrative employees. Bibliography lists 20 sources.
Filename: MHTrainE.wps

The Use of Emotion in Advertising
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This 8 page paper considers how emotion is used to sell products with marketing. The paper analyses two television advisements; the Coca Cola Polar Bear advert and the sensual advertising by Haagen Dazs which used a thermal imaging camera. Both campaigns also had print version of their advertisements. The bibliography sites 6 sources.
Filename: TEemotionad.rtf

The Use of Fear in Advertising
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This 5 page paper looks at the different ways that fear may be used as a tool in a marketing campaign. By looking at the examples of an anti-smoking campaign, promotion of an anti-perspirant and a campaign for an anti-wrinkling campaign these different uses are outlined and explained. The bibliography cites 5 sources.
Filename: TEfearad.rtf