ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Travel Industry -- Today & Tomorrow
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A 6 page paper on the travel industry and some contemporary trends affecting its growth. Issues concerning government regulation, group travel, and new costs involved in operations are discussed. Predictions are made for the future. Bibliography lists 4 sources.
Filename: Travlind.doc

The TREAD Act and the Firestone Tire Debacle
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This 5 page paper examines new legislation in response to Firestone's problem tires. Firestone's reaction and proposals in terms of marketing and non-marketing strategies are discussed. Bibliography lists 5 sources.
Filename: SA 107Trd.wps

The Truck Market in Egypt
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This 5 page paper consider the market for trucks in Egypt. This developing economy has an increasing demand and may be seen as presenting great potential for the future. The writer considers the reasons for the growth in this market and why a company may seek to enter the market at this time. The bibliography cites 8 sources.
Filename: TEtrucke.rtf

The Trucking Industry And Highway Use Taxes
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This 5 page paper presents an argument focusing on whether or not the trucking industry pays its fair share of highway maintenance and construction costs. Trucking companies are subject to many different federal and state highway usage taxes. Further, there are numerous different types of trucks of different weights. These two factors make it difficult to present a valid argument because taxes differ by truck size and by state. The taxes in two states are used as examples, including an allegation of double taxing in one state. A study regarding federal highway use taxes provides some enlightening data. Data included. 1 table included. bibliography lists 6 sources.
Filename: PGtrck.rtf

The True Company Culture at Ben & Jerry's
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This 5 page paper examines Ben & Jerry's web site to see if it communicates its company culture well. Employee reaction is noted. Other firms are examined for comparison purposes. The web site is evaluated for how it conveys the true organizational culture at Ben & Jerry's. Bibliography lists 3 sources.
Filename: SA610BaJ.rtf

The True Nature and Purpose of “Design”
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This 8 page report discusses the idea that design is not “primarily an artistic activity” and saying that it is truly does “misrepresent the true nature and purposes of design.” Design involves many other characteristics aside from decoration or beauty. It encompasses practicality, functionality, the interface that takes place between an object and the person using it, size, comfort, even what its user thinks about a particular object, and visual appeal. Bibliography lists 5 sources.
Filename: BWdesign.rtf

The Two Types of Sexual Harassment
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This 5 page paper provides definitions for the two types of sexual harassment. Legal definitions are discussed. Examples are included. Bibliography lists 2 sources.
Filename: SA643two.rtf

The U.S. Airline Industry in 1995
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An 11 page paper discussing Harvard Case 9-795-113 in terms of the industry's environment at the time and Porter's Five Forces. It is indeed greatly tempting to commiserate with the old, established airlines for all they suffered during their years of such great losses. However, that temptation lasts only as long as it takes to understand that it was their own refusal to change their ways of doing business in a time when business was changing so very rapidly that contributed to their decline. Only a few of the upstarts sanctioned by deregulation were successful. Most appear to have attempted to be smaller versions of the "gang," and they now are only distant memories. Bibliography lists 11 sources.
Filename: KSair95Harv.wps

The U.S. Automobile Market And Foreign Markets
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This 5 page papers explores different aspects of the auto maker industry: vertical expansion/integration, sources of capital, labor relations, government relations and new innovations. The last page discusses the trade deficit and the barriers U.S. automakers face when trying to enter a foreign market. Bibliography lists 7 sources.
Filename: PGauto3.rtf

The UAW and the New Labor Relations Environment
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This 9 page paper examines the transitions that union workers and organizations have to go through due to environmental change, including globalization and technology. The UAW is the focus of this paper. Bibliography lists 7 sources.
Filename: SA340UAW.rtf