ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Success of NAFTA;
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This 5 page paper considers the impact that NAFTA has had on trade, concentrating on the effect it has had on Texas. The paper includes one graph and cites specific companies the agreement has influenced. The bibliography cites 8 sources.
Filename: TEnafta2.wps

The Success of Tesco’s Finest Range
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This 5 page paper considers how Tesco’s has marketed its’ ‘Finest’ range. How the Target market were identified and attracted, the use of product, price, placement and promotion as well as the way that this is position in comparison to other goods and other supermarket brands. The bibliography cites 5 sources.
Filename: TEtesco2.rtf

The Successful Implementation of Kaizen; The Case of Critikon
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This 6 page paper considers the way in which implementation of kaizen may bring about successful change. The writer examines this by looking at Critikon, a subsidiary company of the Johnson & Johnson group that showed a high level of improvement following its’ implementation. The bibliography cites 4 sources.
Filename: TEkaizen.rtf

The Successful Manager
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A 5 page paper. The writer discusses the four major functions of a manager, including the skills needed for each function and then explains why they are important. The last part of the paper discusses how the student can gain the skills identified. Bibliography lists 5 sources.
Filename: PGscmg.rtf

The Successful Marketing of Manchester United
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This 10 page paper examines the United Kingdom football club Manchester United and how it is marketed. The club has successfully made the transition from sports club to commercial entertainment enterprise whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. The bibliography cites 12 sources.
Filename: TEmanutd.rtf

The Successful Strategic Alliance
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4 pages in length. Discusses what makes a good partner within the strategic alliance and why these characteristics make an alliance a successful one. Bibliogrpahy lists 10 sources.
Filename: JGAallnc.wps

The Super Project
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This 7 page paper examines the case of Super; a new dessert product to be manufacturers by a company already manufacturing Jell-O. The project has been proposed and issues considered include whether existing costs, both capital and overhead costs should be included, or merely the marginal costs. The paper then calculates the net present value (NPV) and the internal rate of return(IRR)and then makes a recommendation. The bibliography cites 1 source.
Filename: TEsuper.rtf

The Supermarket Industry in the UK
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This 11 page paper examines the UK supermarket industry. This is an industry that is currently dominated by companies such as Tesco, Sainsbury and Asda, but the activities of companies such as Safeway, Morrison’s, Waitrose and Iceland indicate that there is change taking place. The paper examines the situation by using a LoNGPEST analysis, with looks at the political, economic social and technological influences in a local, national and global context. The paper then used Porter’s five forces model to examine the threats, looking at the threats from existing and new competitors, the power of buyer and suppliers and the power of substitutes. The final part of the paper compares the marketing strategies of the two largest competitors; Tesco and Sainsbury. The bibliography cites 7 sources.
Filename: TEuksuper.rtf

The Supermarket Industry in the UK
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This 16 page paper is an in-depth examination of the supermarket industry in the UK. The paper starts by examining the market as a whole, the value and growth prospects and then looks at the market share of major players such as Tesco, Sainsbury, Asda and other. Influences that impact on the market are also discussed. The second part of the paper then examines Tesco, the market leader, to show how they compete and mange to differentiate themselves as well as gain added value though the supply chain. The bibliography cites 13 sources.
Filename: TEsupermarket.rtf

The Supply Chain as Contributor to Competitive Advantage
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A 15 page paper discussing the supply chain as a source of added competitive advantage. Using the Internet to enhance SCM appears to be a natural extension of the concepts underlying SCM. As with assessing any process for the purpose of finding greater efficiencies, existing or potential trouble spots need to be identified so that the resulting system truly is an improvement and not only the result of an exercise in trading one set of problems for another. The promise of e-synchronization is real, however. All that remains is to determine how to best put it to use and develop it to its fullest potential. Bibliography lists 12 sources.
Filename: KSsupChComAdv.rtf