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Papers On Business - Management
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The Strategies of Infineon and Vodafone
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This 12 page paper considers the different strategies of two European countries. The writer considers the two companies separately and looks at strategies such as first mover advantage acquisitions, strategic alliances and diversification. The bibliography cites 22 sources.
Filename: TEvodphn.wps
The Strategy of Relationship Marketing
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This 6 page paper considers what is meant by relationship marketing, how it works, the way it may be seen as strategic and the use of technology to support it. The paper includes examples of relationship marketing to illustrate the points raised. The bibliography cites 12 sources.
Filename: TErelmar.rtf
THE STRUCTURE OF AMERICAN INDUSTRY BY JAMES AND BROCK
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This 3 page paper summarizes a majority of James Brock and Walter Adams' book, The Structure of American Industry. Synopsis and chapter by chapter summary offered. Bibliography lists 1 source.
Filename: MBbizbrock.rtf
The structure-conduct-performance paradigm in UK retailing
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This 9 page paper considers how we can apply this model to the UK retail sector. The writers uses different sectors, such as supermarkets and clothes retailers to illustrate the different structures that are seen along with the differing conducts. The bibliography cites 12 sources.
Filename: TEukret2.rtf
The Study of Stress Management for Success in the Work Environment
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This 30 page paper provides an overview of the issues related to stress
management in the workplace setting. In particular, this paper outlines
a study of the workplace setting and issues related to stress management, including attempts at reducing turnover rates and improving workplace burnout. Bibliography lists 15 sources.
Filename: MHstres3.wps
THE SUCCESS AND FAILURE OF THE PT CRUISER
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This paper examines how the success of DaimlerChrysler's PT Cruiser, introduced in 2001, actually resulted, somewhat, in a failure for the company. This essay discusses how Chrysler's management failed to predict the demand for the car, and as a result, created ill will among customers, especially those in Germany. Bibliography lists 4 sources.
Filename: MTcruise.rtf
The Success Of Four Entrepreneurs
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This 6 page paper reports the success of four entrepreneurs: Jeff Bezos (Amazon.com), Michael Dell (Dell Computers), Wayne Huizenga (Waste Management, Blockbuster Entertainment, AutoNation), and Lillian Vernon (Lillian Vernon). The writer discusses the characteristics of each person and provides information about the companies they began. Bibliography lists 9 sources.
Filename: PG4rntrp.rtf
The Success of KFC in China
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This 17 page paper examines the reasons behind the high level of success that Kentucky Fried Chicken (KFC) had found in the Chinese market, especially when compared to competitors such McDonalds or Burger King. The paper looks at how the company has gained competitive advantages and how the firm has managed to appeal to the Chinese market, including the localization strategy with the introduction of menu items aimed the Chinese culture. Issues such as general strategy, management structure and the way that western and eastern cultures have been dealt with are all discussed. The bibliography cites 11 sources.
Filename: TEKFCchina2.rtf
The Success of Microsoft - Strategy of Luck?
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Microsoft is one of the most successful and dominant companies in the world today. This 14 page paper looks at the development of the company and the strategies used in order to determine if this has been a strategic success or if the company has benefited from luck. The bibliography cites 11 sources.
Filename: TEmicrostrat.rtf
The Success of Monster.com
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This 5 page paper addresses the dot com phenomenon by focusing on one lucrative enterprise. Monster.com is evaluated in terms of its success. A description of its services and information about competitors and alliances are included. Bibliography lists 5 sources.
Filename: SA016Mon.rtf
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