ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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THE STORY BEHIND ENRON: A TUTORIAL
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This tutorial essay examines many facets of the Enron scandal, including why it happened, what Congressional testimony revealed, and how financial and accounting practices are likely to change in the wake of the energy company's demise. Bibliography lists 6 sources.
Filename: MTenron2.rtf

The Story of Barneys New York Retail Store
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A 13 page paper which chronicles the store’s founding to its bankruptcy and surprising resurrection, concentrating on the family owners and store history. Bibliography lists 8 sources.
Filename: TGbarneys.rtf

THE STRATEGIC BENEFITS OF VALUE ADDED CHAINS
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This 5-page paper uses Waterford Wedgewood USA and The Kerry Group to discuss the concept of Value Chain Analysis (VCA). In addition to defining the concept, the paper applies how these two companies can use the concept. Bibliography lists 2 sources.
Filename: MTvaadch.rtf

The Strategic Planning Of Coca-Cola In Brazil
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This 5 page report discusses Coca-Cola and its dominance of the cola market in Brazil. Strategic planning issues as they relate to Coke's efforts in Brazil are also discussed. Bibliography lists 7 sources.
Filename: Cokestra.wps

The Strategic Position of Intel
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This 4 page paper outlines the position of Intel using a PESTEL analysis that looks at political, economic, social, technological, environment and legal factors. The Boston Consulting Group (BCG) matrix, and also a SWOT analysis that looks at strengths weaknesses opportunities and threats. The bibliography cites 2 sources.
Filename: TEintel3.rtf

The Strategic Problems of Maytag; A Case Study
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This 5 page paper consider the way in which the fortunes of Maytag changed in the mid 1990's. Using a case study supplied by the student, the writer considers the changes in strategy, such as the strategic decision to grow by acquisition. The writer goes on to consider the position of the company, the apparent success or failure of the acquisition and the strategic choices that it may face in the future. The bibliography cites 2 sources.
Filename: TEmaytag.wsp

THE STRATEGIC ROLE IN HUMAN RESOURCES MANAGEMENT
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This 12-page paper discusses the role of human resources management in a company's strategy. Topics discussed include interviewing and testing, employee management and financial incentives. Bibliiography lists 1 source.
Filename: MThrmstg.rtf

The Strategic Role of the HRM Department
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This 5 page paper considers how the role of the human resources department and the human resource manager may be seen as one of strategic importance. The writer explains how HRM functions cross over with the more general strategy functions and gives examples of HRM strategy aiding the development or achievement of wider company goals. The bibliography cites 3 sources.
Filename: TEstrhrm.rtf

The Strategic Use of Technology at Tesco’s
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This 10 page paper considers how the supermarket chain Tesco’s makes use technology as a strategic weapon to gain competitive advantage by way of differentiation. The writer looks uses Porters Five Forces and a Value Chain analysis to consider the value of the loyalty cards and the use of Electronic Data Interchange (EDI). The bibliography cites 16 sources.
Filename: TEtesco1.rtf

The Strategic Value of HRM
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This 11 page paper looks at whether or not human resource management can be used buy a firm as a strategic tool to add value to the firm in a strategic context. The paper discusses different soft and hard approaches to personnel management and HRM in order to help assess the potential strategic values of HRM. The bibliography cites 9 sources.
Filename: TEStVaHRM.rtf