ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Sources for Research
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This 3 page paper considers three sources used in a paper that examines the fitness industry. The three sources are a Mintel report and two trade journals. The paper states why these were used, why they are good sources and the value that they can add to a report. The bibliography cites 4 sources.
Filename: TEsoufit.rtf

The Spiral Theory Of Silence & Smoking Policies In The Workplace
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A 6 page overview of the Theory of the Spiral of Silence, a theory which holds that individual's modify the verbal expression of their opinions according to what they perceive as being majority opinion. Gives an example of how the Theory of the Spiral of Silence has an impact over time and how workplace policies can change as a result. Uses an example of the smoking policy in State of Florida facilities. Bibliography lists 5 sources.
Filename: Spiralt.wps

The Stages of Opening up a New Business; The Economic Perspective
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This five page paper considers the tasks of stages which will be required for the opening up of a new architecture business. This is considered from an economic and financial perspective and traces the progress needed from start to finish. The bibliography cites three sources.
Filename: TEopenbus.rtf

The Starbucks Corporation
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10 pages in length. This paper will consider the Starbucks company for analysis. In so doing, we will examine the company as a whole, its marketing techniques, a complete financial analysis, the SWOT analysis, marketing tools and management. Bibliography lists 7 sources.
Filename: JGAsbuck.wps

THE STARBUCKS SUCCESS STORY
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This 5-page paper reviews functional strategies Starbucks Corporation has used to fuel its success. Areas discussed include production, marketing and human resources. Bibliography lists 4 sources.
Filename: MTstasuc.rtf

The State of Customer Service in the Modern Business Arena
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This 25 page paper provides an overview of the current literature in regards to the nature of customer service and the changes in customer service in recent years. This paper integrates a view of customer service in retail, call centers, and in e-commerce, and the reasons and causes of poor service. Further, this paper also considers why it is so important for business to turn this trend around and suggests some ways that employers can refocus on customer service, including a view of quality principles (TQM). Bibliography lists 20 sources.
Filename: MHCusSer.rtf

The State of the Rubber Tire Industry
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This 5 page paper provides an overview of the industry after the problems it encountered due to the Firestone debacle. Firestone/Bridgestone is highlighted. An abstract is included. Bibliography lists 5 sources.
Filename: SA046tir.wps

The Steel Industry
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This 28 page paper is an examination of the global steel industry. The first part of the paper looks at the historical and the current performance and structure of the steel industry. The paper then looks at the performance of three international steel companies representative of different segments of the steel industry; The United States Steel Corporation, China Precision Steel Inc. and Acrelor Mittal. The background of each company is outlines and the financial performance is assessed with ratio analysis before an assessment of the stock performance and the stock price. The bibliography cites 12 sources.
Filename: TEsteelindn.rtf

The Steel Industry and Nucor
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This 7 page paper considers the steel industry and the place that Nucor has in this industry and is based on a case study provided by the student. The paper looks to examine this by answering specific questions asked by the student. The bibliography cites 2 sources.
Filename: TEsteel.wps

The Stone Group
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A Case Study This 5 page paper is based on a case study supplied by the student. The case is of a Chinese company that needs to change its products and direction due to the advance fop technology. The paper considers the company's position and makes recommendations. The bibliography cites 2 sources.
Filename: TEstoneg.wps