ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Six Moons Gym: A proposal for a new health club in New York City
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This 8 page paper provides an overview of the health club industry with an emphasis on New York. The hypothetical case involves the opening of a gym in the city. Marketing mix is discussed. Information for three competitors is provided. Bibliography lists 5 sources.
Filename: SA244gym.rtf

The Six Sigma of Leadership and Motivation: A Case Study on the Management Approach of General Electric
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A 16 page constructed case study of GE during the Welch era. Sixteen individuals participated in a survey and interviews focusing on the Welch era and whether Welch-inspired principles still are operational at GE. Because Welch retired in 2001, the survey included only those who have been employed at GE since at least 1999. Recommendations for management include continuing six sigma programs while ensuring that GE focuses on customers. Another recommendation is that GE's senior management reassess the company's core competencies on a regular basis to retain the company's intentionality of action. Includes a 13-item questionnaire. Bibliography lists 14 sources.
Filename: KSmgmtGEcase.rtf

The Skills of a Good Supervisor
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This 3 page paper provides an overview on supervisory techniques. What it takes to be a good supervisor is the focus of this paper. It is suggested that aside from technique, leadership and employee development is important. Bibliography lists 3 sources.
Filename: SA331sup.rtf

The Skills of the Team Manager
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This 3 page paper argues that when it comes to software development, the team manager should be technically knowledgeable. Research is provided to support the assumptions. Bibliography lists 3 sources.
Filename: SA804mgr.rtf

The Sleep Shell
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An 8 page paper on a fictitious product. The writer has developed an investment proposal for an imaginary investor. Four charts are included, as well as a "marketing survey" and "financial reports."
Filename: Investpr.wps

THE SMALL BUSINESS ADMINISTRATION
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This 3 page paper gives a brief overview of the history and organization of the Small Business Administration. Information on its loan programs are also discussed. Bibliography lists 5 sources.
Filename: MBsba.rtf

The Small Business Association Online
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5 pages. The Small Business Association Online as well as the Local Small business Development Center online both offer excellent information for those people starting out in business. Because of their presence on the internet, this information has never before been so attainable and so easy to read and understand, without having to send off for their catalog and waiting countless weeks for it to arrive. Bibliography lists 13 sources.
Filename: JGAsmbua.wps

The Smart Car in the US
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This 7 page paper looks at the Smart Car; popular in Europe it has faced difficulties in the US market since its launch. Looking at the car and its potential a SWOT analysis is presented in order to consider whether or not this has the potential to be a success in the US. Following the analysis the target market is identified and recommendations are made. The bibliography cites 5 sources.
Filename: TEsmartUS.rtf

The Societal Impacts of Advertising
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A 10 page discussion of the adverse impacts of political and commercial advertising. The author equates the tactics of political advertising to those of savvy advertising specialists hawking name brand tennis shoes and sports apparel. Distinguishing between an advertising promotion and an advertising campaign, the author contends that there is little real information in many campaigns. While both tactics are typically commercial in nature, an advertising promotion is intent on making the availability of a product known while an advertising campaign is intent on integrating the product into our consumer psyches, in making us feel that we cannot live without the particular product, or even a political ideology. Bibliography lists 9 sources.
Filename: PPadCmpg.rtf

The Society for Medical Decision Making
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6 pages in length. The Society for Medical Decision Making is an organization that was established to meet the growing needs of health care by promoting rational and systematic approaches to decision making that will improve the health and clinical care of individuals and assist health policy formation. By imparting this significant responsibility upon its membership, the organization can better assist in the multifarious components that comprise the overall decision-making process. Bibliography lists 6 sources.
Filename: TLCBzRch.rtf