ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Role Of The Supermodel In Perfume Advertising
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A 6 page paper investigating the creation of the supermodel from the point of view of the perfume industry. The phenomenon of the supermodel is a growing one—in the 1930s, ‘40s and ‘50s models were largely anonymous, but they began to be spending more time in the public eye after Cheryl Tiegs. Now, they are celebrities in their own right, albeit ones who sell product. Bibliography lists 5 sources.
Filename: Supermod.wps

The Role Of The Supervisor In The Twentieth Century
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A 10 page paper in which the writer thoughtfully demonstrates how rapid advances in technology and tremendous social changes affecting the business world have changed the way the supervisor functions from the onset of the industrial revolution to the present. Bibliography lists 8 sources.
Filename: Supervis.wps

The Role of Top Management
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This 13 page paper considers the role of top management. The paper discusses the statement that “the key function of top management is to establish a strategic vision, mobilise support, generate enthusiasm for change, organise resources and channel effort and energies towards agreed objectives”. The paper discusses this statement with regard to the British National Health Service (NHS), a public body. The bibliography cites 16 sources.
Filename: TENHSman.rtf

The Role of Trademarks in Modern Commerce
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This 10 page paper considers the role of trademarks in the world of commerce form a legal perspective. These internationally recognised marks can be seen as the lifeblood of a business, facilitating future income streams and ensuring recognition of a product or service. It is for this reason they are protected so fiercely by companies. This paper considers the international position including section 211 of the US Omnibus Appropriations Act and relevant EU cases such as Apples Corps, 1-800 Flowers Inc and ABSOLUT. The bibliography cites 7 sources.
Filename: TEtradem.wps

The Role of Trust in Business Negotiation
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9 pages. The role of trust plays a very big part in any sort of business negotiating. All parties must at some point realize that either they trust what is going on or they don't. Knowing how to create and maintain an atmosphere of trust within the context of business is something that is highly successful. This paper is a well-written example of how to create trust in any type of business relationship. Bibliography lists 6 sources.
Filename: JGAbtrst.rtf

The Role Of Unions In Global Companies
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10 pages in length. Unions have played an integral role in the standardization and endurance of commerce, both domestic and abroad. However, their role in today's ever-growing global community illustrates the power and influence they continue to have in a time when globalization is virtually redefining the way in which business is conducted around the world. Bibliography lists 10 sources.
Filename: TLCUnionG.rtf

The Roles and Responsibilities of an IT Manager
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This 11 page paper looks at the role and responsibilities of an IT manager. This background supporting role is often misunderstood and the paper argues the best way to understand the importance of the role is to look to a scenario where there in no IT manager. The paper then goes on to further define the position and responsibilities using examples to illustrate points raised. The bibliography cites 6 sources.
Filename: TEITmang.wps

THE ROLES OF MOTIVATION AND JOB SATISFACTION IN THE WORKPLACE
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This 15 page paper discusses the correlation between employee morale, motivation on a company's performance and success. Case studies utilized, scholarly journals. Quotes Cited from Text. Bibliography lists 21 sources.
Filename: MBmtvtn.rtf

The Roles of Needs, Wants, and Desires in Understanding Consumer Behavior
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This 11 page report discusses the needs, wants, and desires that are being acted upon when the average consumer purchases an item. It is of the greatest importance that an organization develop a thorough understanding of what motivates consumer behavior and how that organization’s service or product can respond. Purchases of virtually any product are not necessarily about the item or service purchased. Of far greater interest to the consumer are the costs, the utility, and the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connected to the purchases of everything from cars to handbags. Bibliography lists 6 sources.
Filename: BWconsbe.wps

The Roles of Price, Performance and Expectations When Marketing Services
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This 4 page paper critically evaluates the roles of price, performance and expectations in determining satisfaction when purchasing services rather than tangible products. The bibliography cites 6 sources.
Filename: TEsermark.rtf