ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Public Relations Professional
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This 7 page paper addresses these issues: What is public relations and it was originally defined compared to how it is defined today; The elements of public relations; What does a PR professional do? The four major core roles of the PR professional; Who are the "publics"? What are the essential skills for success in this field? Bibliography lists 6 sources.
Filename: PGPRprf.rtf

The Public Sector: Balanced Scorecard
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20 pages in length. Operating in the public sector requires a somewhat different approach than that of a for-profit organization, inasmuch as the ultimate goal necessitates a different path to reach this objective. With employee recognition among the top concerns, it is clear to see how the priorities are adapted differently between public sector and for-profit organizations. The aspects of customer spotlight, financial measures and overall business process round out the organizational approach gaining significant speed in today's public sector; utilizing the balanced scorecard methodology provides organizations with just that: the balance between and among the aforementioned areas inherent to success. Bibliography lists 19 sources.
Filename: TLCBalScrcrd.rtf

The Purchase Decision
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This 5 page paper considers the different influences on the way the purchase decisions in made. Factors examined include environmental influences including economic considerations, organisational influences, interpersonal values and individual influences. To illustrate points raised the paper uses the example of a university making a furniture purchase. The bibliography cites 3 sources.
Filename: TEpurchased.rtf

The Purchase Decision Process; High and Low Involvement Incidences
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This 5 page paper looks at the differences between a high involvement and a low involvement purchase. The paper uses two different examples and traces the decision making process from recognition of the need thought to the actual purchase.
Filename: TEpurdec.wps

The Purchase of Al Ahram Beverages Company by Heineken
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This 5 page paper considers this acquisition by Heineken, and considers how we may interpret this move with consideration strategic management. Included are issues such as the desire to create competitive advantage, Porters five forces model, a SWOT analysis, general strategy and diversification issues as well as resource maximization. The bibliography cites 2 sources.
Filename: TEheink1.rtf

The Purchase Process; Negotiating with Suppliers
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This 17 page paper examines the way a company may make a purchase and negotiate with a supplier. The writer discusses the way the process may operate, how the information may be gathered and methods of gaining the best value, including the role and an example of tendering and bargaining for a better deal. The bibliography cites 9 sources.
Filename: TEbuying.wps

THE PURPOSE AND BENEFITS OF PUBLIC-PRIVATE PARTNERSHIPS
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This 3-page paper discusses the benefits and attributes of public-private partnerships. The three examples of such partnerships presented are inner city development, real estate development and jobs creation. The topic is tied to Miami-Dade County and the attempts to build PPPs. Bibliography lists 5 sources.
Filename: MTpppdis.rtf

The Purpose of Advertising: To Improve Sales or to Improve Disposition Toward a “Product”?
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A 3 page discussion of the ultimate purpose of advertising. The author presents the contention that when we consider the importance of advertising to arenas in which money does not actually exchange hands, we realize that advertising is really geared toward improving the buyer’s disposition toward a “product”. That product is not limited to a consumer product, however, but can encompass even the ideology which we incorporate into our personal and political psyches. Bibliography lists 2 sources.
Filename: PPadver2.rtf

The Question Of Leadership In The Film "The Godfather"
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10 pages in length. Running a successful family business is no different from managing a Fortune 500 corporation: They both require a certain level of organizational leadership in order to facilitate the primary objective. Examining The Godfather and the means by which it reflects many of the standard theories found in contemporary business practices compels one to draw a common denominator between Don Vito Corleone's leadership aptitude and those found within some of the most successful global businesses. Bibliography lists 4 sources.
Filename: TLCGodFthr.rtf

THE RE-BRANDING OF UNICEF
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This 7-page paper involves UNICEF's attempts to re-brand itself. Issues discussed are developing the right visuals, as well as why UNICEF struggled with its efforts. Bibliography lists 3 sources.
Filename: MTbranunic.rtf