ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

The Marketing Strength of Classical Conditioning
[ send me this essay ]
This 6 page report discusses the relationship between classical conditioning (or “Pavlovian” conditioning) in the marketing mix. The concept of classical conditioning has been debated for decades and has been thought of as either a type of learning that requires a low amount of effort on the part of the learner or a complicated operation that requires thinking on the part of the targeted individual and an understanding of the connections that exist between a particular product and the images associated with it. As a result, it is an important consideration for any organization’s marketing manager in how a product is presented, with what emphasis, and with which type of imagery. Bibliography lists 8 sources.
Filename: BWmktcnd.wps

The Marketing Targets of Mobile Phone Companies in The Middle East
[ send me this essay ]
This 7 page paper looks at how the mobile telephone market, focuses on the Middle East and the United Arab Emirates (UAE). The paper looks at the history of the two main competitors, Nokia and Ericsson and consider how Nokia has managed to gain the dominate position with its’ market focuses and marketing. The bibliography cites 5 sources.
Filename: TEmobtel.rtf

The Matrix Structure of Organizational Design
[ send me this essay ]
15 pages in length. Describes the matrix structure combined with the functional and production management of organizational design, the advantages and disadvantages of this power allocation structure and the way high technology companies struggle with over utilization of expertise within their organizations. One of the most common characteristics associated with the use of the terms matrix and project is the mixed or what is also known as the overlay organizational form in which traditional, vertical hierarchy is overlaid by some form of lateral authority, influence, or communication. The vertical hierarchy is traditionally functional while the horizontal overlay normally consists of projects, products, or business areas. Bibliography lists 10 sources.
Filename: JGAorgds.wps

The McDonald's Brand
[ send me this essay ]
This 5 page paper examines the McDonald's brand, how it has fared and what can be done to improve public relations at this company. Several PR problems are noted. The fast food industry is discussed. Bibliography lists 6 sources.
Filename: SA525McD.rtf

The McGraw-Hill Companies( Marketing Analysis)
[ send me this essay ]
This 3 page paper evaluates the McGraw-Hill Companies in terms of pricing and promotion. Marketing strategy of McGraw Hill is discussed and some brands--such as BusinessWeek--are used as examples. Bibliography lists 4 sources.
Filename: SA526McG.rtf

The McKinsey 7 S's Framework and Harvard Model of HRM
[ send me this essay ]
This 10 page paper looks at to models of human resource management; McKinsey 7 S's Framework and the Harvard Model. Each of these models is examined, and considered in terms of suitability for use in an organization undergoing change. The models are then assessed for application for specific organizations; of the BBC, and the change that they are undergoing between 2008 and 2012. The bibliography cites 6 sources.
Filename: TEmckinsey.rtf

The MD-11; Stakeholders and TQM in the Apparent Failures
[ send me this essay ]
This 5 page paper considers who may be seen as the stakeholders with reference to this aircraft. The direct and indirect stakeholders are discussed before the paper goes on to examine how TQM was or was not seen at McDonnell Douglas, the manufacturer of this aircraft. The bibliography cites 4 sources.
Filename: TEmd11ap.wps

The Meacham v. Knolls Atomic Power Laboratory (Age Discrimination Case Analysis)
[ send me this essay ]
This 3 page paper examines this case. Age discrimination is discussed. Bibliography lists 3 sources.
Filename: SA902age.rtf

The Measure of White-Collar Productivity and the Shift to Knowledge and IT Workers
[ send me this essay ]
This is a 6 page paper discussing the recent developments and impact information technology has had on the measurement of white collar workers and company productivity. In addition, the shift from white collar middle management to higher end knowledge workers is discussed in relation to company productivity and IT. Bibliography lists 13 sources.
Filename: TJwhite1.rtf

The Measurement of Leadership
[ send me this essay ]
This 5 page paper is a consideration on how best to measure the effectiveness of leadership in a business environment. Tangible and intangible measure are consider and the writer presents a new model for consideration by the student. The bibliography cites 5 sources.
Filename: TEmodel.wps