ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Marketing of Sports
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26 pages. The industry of sports marketing as well as issues relating to the marketing of sports is the focus of this paper. This paper can easily be applied to any industry. Stated herein are the aims and purposes of the sports marketing industry, methodology, statement of results of different types of marketing in the sports industry as well as surveys, analysis and discussion which will help to provide the student with ample summary and recommendations as to the best way to use marketing to promote sports and sporting centers. Bibliography lists 10 sources.
Filename: JGAspmkt.rtf

The Marketing of Swatch
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This 5 page paper examines how and why Swatch was so successful following its’ launch in 1983 and assesses the continued success from a marketing perspective. The paper is based on the Harvard Business School case ‘The Birth of Swatch’. The bibliography cites 2 sources.
Filename: TEswatch2.rtf

The Marketing of Swatch and G-Shock
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This 8 page paper compares the way in which Swatch and G-Shock watches have been marketed. The paper begins with consideration of how position is determined and then looks at the marketing that was used to establish the poisoning of each brand, along with the similarities and differences of each companies approach to marketing the brands. The bibliography cites 9 sources.
Filename: TEswatch.rtf

The Marketing of the H2 (Case Study Analysis)
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This 5 page paper evaluates a case study provided by a student. The case centers on the marketing of the H2 but looks at the other Hummer models introduced by GM. No bibliography.
Filename: SA606GM.rtf

The Marketing of the iMac Computer
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This 15 page paper demonstrates how the advent of the Internet affects the promotional mix. The iMac is the focus of the investigation. The paper looks at how the iMac has been marketed and how its promotion has been affected by the Internet. Bibliography lists 10 sources.
Filename: SA303Mac.rtf

The Marketing of Tide Detergent as Something More than Soap
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This 4 page paper examines Proctor and Gamble and its cash cow, Tide. The marketing of the product is discussed in marketing terms. Bibliography lists 7 sources.
Filename: SA635Tde.rtf

The Marketing of Viagra
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This 7 page paper examines the target audience, the life cycle place, and other marketing concepts in studying Pfizer's Viagra. Several examples of commercials and marketing endeavors are discussed. Bibliography lists 5 sources.
Filename: SA532V.rtf

The Marketing Philosophy of Coca-Cola
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This 5 page paper considers the recent change in focus of Coke marketing. After 114 years the company is changing it methods of marketing and this paper discusses those changes citing examples of the new and old promotions and examining the logical reasoning behind the changes. The bibliography cites 4 sources.
Filename: TEcokema.wps

The Marketing Position of Ford
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This 7 page paper is a careful look at the Ford Motor Company and the way in which strategy and marketing need to be looked at in an holistic manner. The paper starts with some background regarding the company and its current position, and then it continues with a SWOT analysis where the overall position are considered with special attention to the marketing mix. The bibliography cites 5 sources.
Filename: TEfdswot.wps

The Marketing Strategy of American Express
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This 5 page paper examines the marketing strategy of American Express. Its rivalry and legal entanglements with Visa are duly noted. Bibliography lists 4 sources.
Filename: SA016Amx.rtf