ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

The Marketing of Kitkat
[ send me this essay ]
This 3 page paper looks at how Nestle market 2 finger and 4 finger Kitkat bars and why the marketing for the two variations is separated. The bibliography cites 3 sources.
Filename: TEkitkat.rtf

The Marketing of London Zoo
[ send me this essay ]
This 5 page paper looks at London Zoo and analyses the zoo in terms of the 4 P's; product, price, placement and promotion. The paper also goes no to look at a suggestion for the future marketing to be undertaking in addition to the current strategy. The bibliography cites 4 sources.
Filename: TElonzoo.doc

The Marketing of Manchester United in Singapore
[ send me this essay ]
This 35 page paper examines the United Kingdom football club Manchester United and how it is marketed in Singapore. The club has successfully made the transition from sports club to commercial entertainment whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. This paper considers how this has been achieved and examined the underlying theory of marketing in this type of environment. The bibliography cites 26 sources.
Filename: TEMarkMU.rtf

The Marketing of Marks and Spencer's
[ send me this essay ]
This 20 page paper looks at the case of Marks and Spencer's, the marketing problems they faced and how these have been overcome as well as a suggestion for a new marketing campaign. This is undertaken by the examination of the background of the fashion industry as well as Marks and Spencer and then the way in which the marketing strategy has changed. To undertake this the perceptions of the company are considered and the use of a life cycle model as well as Ansoff's Matrix are utilized. The bibliography cites 14 sources.
Filename: TEmarks2.wps

The Marketing of Marlboro
[ send me this essay ]
This 8 page paper considers the marketing strategies used by the Philip Morris brand Marlboro. The paper looks at the product, the prices, the distribution and the promotion in the US and internationally as well as considering the moral and ethical perspectives. The bibliography cites 10 sources
Filename: TEmarlbo.rtf

The Marketing of McDonald's
[ send me this essay ]
This 4 page paper looks at the way the McDonalds have managed their marketing and marketing mix. Using a model of 4 P’s the company is examined from an international business perspective. The bibliography cites 5 sources.
Filename: TEMcDmkting.rtf

The Marketing of New Films
[ send me this essay ]
This 8 page paper considers the importance of marketing strategies in the positioning of new films within the American audience. This paper utilizes contemporary examples, including the Blair Witch Project, to understand the way in which technology and other marketing strategies have been implemented to link specific genre with marketing theories to determine the best position in a given audience. Bibliography lists 6 sources.
Filename: Mhfilmm_.wps

The Marketing of Newman's Own Foundation
[ send me this essay ]
This 5 page paper considers the way in which Newman’s Own Foundation market their range of products. The paper considers product range, positioning, demographics, psychographics and the promotions. The bibliography cites 6 sources.
Filename: TEnewmnO.rtf

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates
[ send me this essay ]
This 22 page paper looks at the way in which the cellular phone equipment company's Nokia and Sony Ericsson are marketing their core products; cellular handsets, within United Arab Emirates. The paper looks at the telecommunications industry in the UAE and the background of the companies before considering the way in which they are competing, including the positioning of the companies, the prices, the products, the promotions, the target markets and target market profiles. The bibliography cites 20 sources.
Filename: TENOKsony.rtf

THE MARKETING OF QUIKRIP DONUTS
[ send me this essay ]
This 10-page paper is a sample marketing plan for Quicktrip's potential sales and promotion of Krispy Kreme donuts. The paper discusses market research, target audiences and the marketing mix. Bibliography lists 3 sources.
Filename: MTdonuts.rtf