ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Marketing Consultant
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This 4 page paper reviews a chapter of a book on marketing constantly work, summarising the contents, considering the relevant to marketing constants and looking at what has been omitted. The bibliography cites 6 sources.
Filename: TEmarkcons.rtf

The Marketing Information System
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A 6 page paper discussing the use of marketing information. The marketing information system is comprised of internal data, marketing intelligence and marketing research. Each form of information has its place in consumer and business behavioral models; the purpose here is to assess those facts for both consumer and business buying behavior models. Bibliography lists 3 sources.
Filename: KSmktgInfoSys.rtf

The Marketing Mix - The 4Ps
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A 7 page paper. The 4Ps have been used as the standard of the marketing mix for decades. This paper discusses the theorists of the concepts of the marketing mix and the 4Ps and how each perceived the concepts. The 4Ps are identified and explained. The theoretical basis for this standard is also discussed. Bibliography lists 6 sources.
Filename: PGmkt4p.rtf

The Marketing of Cognac
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This 7 page paper looks at the marketing of cognac.General marketing of the product is discussed and PEST factors are considered. Two charts are included. Bibliography lists 7 sources.
Filename: SA214mkt.rtf

The Marketing of a University
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This 10 page paper considers the way in which a fictitious university may market itself. The paper undertakes a SWOT analyses and then look to marketing models to devise a strategy and then monitor the success of that in both the long and short term. The bibliography cites 10 sources.
Filename: TEunisch.wps

The Marketing of Daewoo
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Daewoo entered the UK marketing in 1996 and by 1998 had managed to gain a 1% share of a very competitive market. This 8 page paper looks at how the company used an integrated marketing communication model in order to develop a unique position to sell cars in the UK automotive industry. The paper also consider he the same approach has been successful for other companies. The bibliography cites 6 sources.
Filename: TEdaewoo.rtf

THE MARKETING OF ECOTOURISM
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This 6-page paper discusses a potential marketing plan for tourism, including product description, situational analysis, pricing strategies, distribution and promotional strategies. Bibliography lists 5 sources.
Filename: MTmarkec.rtf

The Marketing of Ford
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This 5 page paper looks at the advertisements used in the Ka campaign for Ford, how they were conducted, targeted and the way in which this served the potential market in terms of segmentation, concentration and follow up. The bibliography cites 3 sources.
Filename: TEfordm3.wps

The Marketing of Haagen Dazs
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This 5 page paper consider how Haagen Dazs has marketed its product over the last five years, and considers the way it communicates the message of pleasure and indulgence in order to motivate purchases. The bibliography cites 7 sources.
Filename: TEhaagen.rtf

The Marketing of Heineken
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This 10 page paper considers the Harvard Business School case of Heineken N.V. looking at aspects of international marketing as they apply to this company. The writer considers the way in which the product is limited by the requirements of the company in maintaining brand image and value and the way in with it is differentiated. The paper considers how markets may be broadened, including a suggesting for a new marketing campaign at the end of the paper. The bibliography cites 10 sources.
Filename: TEheinkn.rtf