ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Manager as Communicator
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7 pages. This paper focuses on the importance of communication with employees as being one of a manager's most important jobs. This is most relevant to the business function because the most important asset to any business is the employee. If one cannot communicate with employees effectively, the business is subject to problems. Bibliography lists 4 sources.
Filename: JGAbzman.rtf

The Manager's Bookshelf
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A 5 page analysis of the book The Manager's Bookshelf: A Mosaic of Contemporary Views, edited by Jon L. Pierce and John W. Newstrom. In this book, the editors introduce the serious business student to roughly forty of the most recently published management books via essays summarizing the main points of the books. The result is a rich collage of multiple perspectives that cuts through the hype to give a concise understanding of the current thinking on management practices. No additional sources cited.
Filename: 99bksh.rtf

The Managerial Grid Used in the Sales Professions
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This 5 page paper examines the managerial grid designed by Blake and Mouton. How it may be used in the sales professions is discussed in depth. Bibliography lists 4 sources.
Filename: SA547grd.rtf

The Managing of Customers' Emotions
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This 8 page paper examines the idea that emotions play a large role in customer service. Various aspects of managing emotions and the consumers' emotions are discussed. Bibliography lists 4 sources.
Filename: SA511emo.rtf

The Manipulation of Financial Statements to Inflate Profits and Investment: The Examples of WorldCom and Enron
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This is a 3 page paper discussing the methods of manipulation of financial statements companies have used to inflate profits. Within the last several years, large multi-billion corporations such as WorldCom and Enron have collapsed due to the misrepresentation of their profits. While misstating profits and earnings, the companies encouraged further investments but in fact were defrauding their investors because investments were made in the companies based on their manipulated financial reports. Manipulation of financial statements came through a variety of accounting methods which relied upon the complex “in process” stages of the multi-mergers and acquisitions of the companies. Overall, methods used for the manipulation of profit reports included “in process” R&D charges, pooling, restructuring reserve, revenue recognition, the use of stock from dummy or affiliated corporations as collateral to secure more loans or investments, and the reporting of future earnings of acquired companies as profits. Because of the misstatement of revenues by both companies however, they are left in financial ruin along with the ruin of their investors, employees, and affiliated businesses. Bibliography lists 6 sources.
Filename: TJinflt1.rtf

THE MANUFACTURE OF PREVNAR
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This paper examines a proposed production process for the vaccination Prevnar. Taken into account in recommendations are suggestions for capacity expansion, human resources management, location selection and facilities layout. Bibliography lists 6 sources.
Filename: MTprepro.rtf

The Market of Southwest Airlines
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This 5 page paper examines the market of Southwest Airlines, looking at the background of the company, their target market and products and how they compete for their target market customers. The bibliography cites 1 source.
Filename: TEsouthair.rtf

The Market System & Privatization
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This 10 page paper discusses two books: "The Market System. What It Is, How It Works, and What To Make of It" by Lindblom and "Privatization and Public-Private Partnerships" by Savas. The writer reports and discusses the major ideas and beliefs of each author. The writer also comments that these two approaches could complement each other under the right circumstances. Bibliography lists 2 sources.
Filename: PGmkpvt.RTF

THE MARKETING AUDIT
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This 4-page paper presents an example of what a marketing audit is and what should be included in one. The paper also discusses several components (time lines, personnel) that are involved in putting together such an audit. Bibliography lists 1 source.
Filename: MTmaraud.rtf

The Marketing Concept
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This 12 page paper defines the marketing concept and goes into various marketing techniques and niches. Non profit and for profit organizations are discussed. Examples are provided. Bibliography lists 18 sources.
Filename: SA617mkt.rtf