ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Limited / A Retail Case Study
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A short, yet comprehensive 5 page case study in Management & Marketing of The Limited; -- a chain of retail stores that re-vitalized its strategy to incorporate and remain focused upon a number of important techniques including : brand-building, centralized decision-making, adherence codes for all stores, and more. Limited was a chain suffering from rapidly-dwindling sales volume whose productivity was turned around completely by the back-to-basics approach(es) discussed in this paper. Bibliography lists 5 sources.
Filename: Limited.wps

The Limited, Inc.
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A 14 page paper which discusses Limited, Inc. Subjects addressed include the vision of the company, the mission statement of the company, the strategies of the company, discussion of SBUs and a SWOT analysis, and corporate plans and various policy information. Bibliography lists 8 sources.
Filename: RAlimited.wps

The Links Between Performance Measurement, Quality Management and TQM
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This 3 page paper looks at the links between performance measurement and quality management how they are interdependent and essential when implementing Total Quality Management. The bibliography cites 4 sources.
Filename: TEqualman1.rtf

The Local Impacts of Globalization
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This 8 page paper examines the way in which globalisation may involve both positive and negative local impacts. The paper considers the way this may include economic, social, political and environmental changes, citing many examples to illustrate points raised. The bibliography cites 7 sources.
Filename: TElocglo.rtf

The Logistics and Issues of Exporting Smoked Salmon for Scotland to Borneo
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The 17 page paper looks at the issues is a company might face when planning to export smoked salmon from Scotland to Borneo in Indonesia. The paper starts by looking at the issues, then discusses the practical difficulties before ending with a discussion on the environmental impacts of any potential decisions. The bibliography cites 5 sources.
Filename: TEsalmone.rtf

The Long Term Strategy of Amazon.com
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This 5 page paper considers how Amazon has become one of the largest retailers on the internet. Seen as a pioneer of e-commerce the company owes its’ progress and bright future to the long term stratagem adopted by Jeff Bezos from the very beginning. This paper considers the long term strategy and how this is seen in the everyday operations of the company as well as the long term progress. The bibliography cites 7 sources.
Filename: TEamznst.rtf

The Louis Vuitton Brand: A Study in Luxury
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8 pages in length. While the world is experiencing an economic downturn which is shrinking the overall market for brand-name products, the well-known international brands such as Louis Vuitton and Hermes still are enjoying their large percentage of sales. Since the end of the bubble economy, many of the leading international brands have built a reputation as being producers of high-quality goods. This paper examines what makes brand names have a certain popularity. Bibliography lists 5 sources.
Filename: JGAvuitn.wps

The Luxury Car Market
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This 20 page paper provides an overview of the luxury car market and includes a letter of transmittal, an executive summary and a chart. Several aspects of luxury cars are discussed including safety, price and marketability in a poor economy. Bibliography lists 15 sources.
Filename: SA246lux.rtf

The Machine That Changed the World
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A 3 page paper which discusses the focus of the lean machine in "The Machine That Changed the World," by James P. Womack, Daniel T. Jones, and Daniel Roos. Bibliography lists 2 additional sources.
Filename: RAleanmch.wps

The Machine Tool industry in the United States; Protectionism
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This 6 page paper looks at the way in which the machine tool industry in the United Sates was, and is, protected. The effectiveness of the polices is considered along with who it is that benefits from these polices. The bibliography cites 7 sources.
Filename: TEmactol.wps