ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Influence of Controls on the Four Management Functions at McDonalds
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This 5 page paper looks at the influence of control, and different types of control on the four management functions of planning, organizing, leading and controlling, at the well known fast food chain; McDonalds. The bibliography cites 3 sources.
Filename: TEMcD4magmt.rtf

The Influence of Culture in International Marketing
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This 4 page paper evaluate culture and its’ influence in international marketing. The paper starts by defining culture in marketing terms and uses several product case studies from to evaluate the role and significance placed on culture in practice and realisation of international marketing strategy. The bibliography cites 5 sources.
Filename: TEpepsicul.rtf

The Influence of Dining Preferences on Restaurant Choice
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This 11 page paper looks at dining behavior and how demographics affect restaurant choice. Several issues are discussed including the effects of age, ethnicity and leisure time. Bibliography lists 5 sources.
Filename: SA141din.rtf

The Influence of Globalisation International Relations
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This 3 page paper considers what we know about globalisation in relation to international relations. The paper considers the approaches to international relations and how globalisation has changed the way that this takes place. The bibliography cites 3 sources.
Filename: TEgloinr.rtf

The Influence of Government on Corporations
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This 6 page paper considers the way in which government may influence big corporations. The writer looks specifically at Canada, however many of the points may be transferred to other capitalist countries. The paper considers aspects such as legal, social and economic influences, focusing in economic polices. The bibliography cites 3 sources.
Filename: TEgovinf.wps

The Influence of Information Technology on Direct Marketing
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This 32 page paper considers the impact that information technology has on direct marketing. This paper concentrates on the service industry, but the arguments may also be applied to other sectors. Aspects considered include the ability to create and analyse information, the way in which the information may be used, disintermediation, the internet, niche marketing and increased competition. Cases and examples are used to demonstrate points raised. The bibliography cites 13 sources.
Filename: TEdirectm.wps

The Influence of Macro Factors on Marketing
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This 12 page paper looks at macro environmental influances and how they may effect a product. To illustrated this an example of children's breakfast cereal is used. Factors examined include economic, weather and fashion as well as geographical influences. The bibliography cites 5 sources.
Filename: TEchildc.wps

The Influence of Market Segmentation
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An 8 page paper assessing the statement, “market segmentation and positioning are the keys to building a strategy for corporate growth.” The paper discusses segmentation and the marketing mix, using Nike as the primary example of the influence of market segmentation on business results. Bibliography lists 7 sources.
Filename: KSmktgMktSeg.rtf

The Influence of Mergers and Acquisitions on Performance
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This 11 page paper considers the reason that mergers and acquisitions take place, such as economies of scale and wealth creation. The paper then goes on to consider how the mergers and acquisitions actually perform when compared to the expectations and develops a model by which future successes or failures may be identified. The bibliography cites 14 sources.
Filename: TEmeracq.wps

The Influence of Size, Technology, Environment and Organizational Culture on Organizational Structure
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An 8 page discussion of the numerous factors which interrelate to determine organizational structure. Asserts that in general, as an organization grows bigger its organizational structure enlarges as well. As the environment in which the organization becomes more complex, so does organizational structure. As the technology utilized by an organization becomes more complex, so does organizational structure. At the heart of these observations, however, is the organizational culture which exists within the organization. These correlations between size, environment, technology and organizational size can vary significantly in recognition of organizational culture. Bibliography lists 8 sources.
Filename: PPorgStr.wps