ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Importance of the Marketing Mix
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This 12 page paper looks at what understanding and using the marketing mix is important. The paper considers the concept of marketing, the importance of segmentation and positioning, strategic marketing, differentiation, branding, how the consumer makes a buying decision and the impact of factors such as price and pricing strategy along with ethics. The bibliography cites 8 sources.
Filename: TEmargen.rtf

The Importance of the Marketing Mix
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This 19 page paper look at the importance of the different variables in the marketing mix; product, price, placement and promotion. Included within this are aspects such as branding, price elasticity, segmentation and how the purchase decision is made. The paper uses the well know toy store, Hamleys, as an example of a company that successfully uses all elements of the marketing mix. Other examples are also cited. The bibliography cites 14 sources.
Filename: TEmarmix.rtf

The Importance of The State’s Role in Employee Relations
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This 14 page paper considers the development and current position of the States in the employment relationship. The paper argues that industrial relations in the UK have alternated between conflict and consensus. To consider this v the manifestation of voluntarism and the role of social context is discussed as historical background to the current situation. The state is considered in its’ role of economic manager, legislator, and employer. The bibliography cites 14 sources.
Filename: TEeedevp.rtf

The Importance Of Training Employees - Employee Development
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A 15 page paper. The literature consistently tells us that employee development/employee training is essential for success. If people are indeed an organization's greatest asset, the company must assure employees' knowledge and skills are always being updated and upgraded. This essay discusses the need for training, including the benefits; virtual or e-training; the need for training IT employees and why training might not be as effective as it should be. The writer also discusses the importance of evaluating training and offers some suggestions for measuring the effectiveness of training programs. Examples are included in the essay. Bibliography lists 15 sources.
Filename: PGtrn6.rtf

The Importance of Training for Supervisors In Local Government
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This well written 10 page paper looks at the need to train supervisors in local government and the measures needed for locals authorities to achieve a good and effective on going training programme. The importance of training is discussed with further consideration given to orientation, implementation evaluation and reinforcement of training programmes. The bibliography cites 13 sources.
Filename: TEtralgo.wps

The Importance of Understanding the Role of Leadership in Business
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This 11 page paper looks at the importance that leadership has taken on in the increasingly complex world of business. The paper starts with an examination of the way that leadership has developed and the theories of people such as Taylor, Maslow and Ruskin influenced thinking on the subject. The paper then goes on to look at the current situation that has arise out of these ideas with the views of people such as Drucker and Handy and how they can be seen as practical as well as theoretical matters. The bibliography cites 9 sources.
Filename: TEledtho.wps

The Importance of Unions in the Twenty-First Century
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This 5 page paper examines unions. Various aspects of unionism are discussed. Bibliography lists 4 sources.
Filename: SA839un.rtf

The Importance Of Vision And Mission Statements In Corporations
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5 pages in length. Corporations are no different than any other entity of life where there must exist a distinct direction and method of operation. Instilling such components into the corporation's framework in the form of vision and mission statements is essential in the company's overall concept. Without a firm foundation upon which to stand, the corporation cannot expect its employees to maintain their own direction if the company is floundering to ascertain its own. By providing a secure and focused vision toward the corporation's ultimate scope of achievement, as well as a mission statement that defines the more detailed aspects of its vision, a corporation is better equipped to attain its goals. The writer discusses vision and mission statements as they pertain to corporations. Bibliography lists 6 sources.
Filename: MissionSt.wps

The Importance of Warehousing Management Systems
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This 5 page paper examines the WMS and how it fits into the supply chain. The relevance of the modern warehouse is emphasized. Bibliography lists 4 sources.
Filename: SA920w.rtf

The Importance of Web Site Design
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This 3 page paper examines web design and why it is so important. Other aspects of marketing are touched on. Bibliography lists 3 sources.
Filename: SA828web.rtf