ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Importance of Research in Advertising
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This 11 page paper explores problems with pre-testing and outlines alternatives. The client/agency relationship is emphasized in the analysis of ordinary advertising practice. Bibliography lists 8 sources.
Filename: SA107Pre.wps

The Importance of Sales
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This 10 page paper looks at the importance of selling and examines some selling techniques. Different ways of selling are discussed including the use of 'feel felt found' and the importance of body language. Quality sales and quantity sales are also considered as are some basic rules that should apply to all salesmen as well as consideration being given to which [art of the sales process is the most important. The bibliography cites 5 sources.
Filename: TEsellin.wps

The Importance of Scientific Management
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This 9 page paper examines the theories of Taylor and his development of Scientific management in order to access the relevance of these ideas today in a contemporary work environment. The paper agues that the model is still very relevant due to the way socially and the employment relationship has evolved. The bibliography cites 9 sources.
Filename: TEsciman.rtf

The Importance of Segmentation to UK Supermarkets
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Supermarkets may be seen as having a broad appeal across many market segments. This 5 page paper argues that this appearance may be misleading as the use of demographics and psychographics to segment the market is a tactics used by the supermarkets in order to maximise their sales. The paper shows how this is done with numerous examples. The bibliography cites 4 sources.
Filename: TEsegsu1.rtf

The Importance of Segmenting Consumers in the Supermarket Sector
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This 7 page paper considers how important the role of segmenting is for supermarkets. The paper explains what is meant by segmenting and the value is can add, and then looks at different models that are used in the supermarket environment, such as that of Kelvin Lancaster and the value of buyer decision making models. The bibliography cites 5 sources.
Filename: TEsupseg.rtf

The Importance of Segments
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This 6 page paper Compares and Contrasts the processes of segmentation, targeting and positioning which could be applied to internet banking and marketing consultancy. The bibliography cites 10 sources.
Filename: TEsegmen.rtf

The Importance of Space Management in Retailing
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This 5 page paper provides an overview of space management in the retail industry. Several stores are evaluated such as Wal Mart, Home Depot and Sears. Bibliography lists 9 sources.
Filename: SA232re.rtf

The Importance of Standards and Monitoring for Task Performance
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This 12 page paper considers the importance of standard setting and performance monitoring on task management and the success of a company. The first part of the paper examines the use of standards and how these are important with introducing any task management system, a example is used to demonstrate how lack of standard setting increases the chances of failure. The second part of the paper then considers tools that may be used to monitor task management, the example used is that of the balanced scorecard. The bibliography sites 11 sources. 12
Filename: TEstandmon.rtf

The Importance of Technology for the Fedex Corporation
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This 3 page paper examines technology and how it is used by Fedex. Bibliography lists 3 sources.
Filename: SA838fex.rtf

The Importance of the Management of Workers in Knowledge-Based Industries
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A 6 page paper which analyzes and discusses the statement, "the management of workers in knowledge-based industries poses one of the greatest challenges to the human resource profession in the twenty-first century." Bibliography lists 12 sources.
Filename: RAknowind.wps