ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Importance of Branding and Strategic Advertising
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This 4 page paper evaluates strategic advertising and the importance of branding. Several examples are provided. Bibliography lists 10 sources.
Filename: SA412adv.rtf

The Importance of Business Contracts
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This 5 page paper examines the contract in general. How contracts are used in business, and the importance of them, is discussed. Bibliography lists 5 sources.
Filename: SA624ct.rtf

The Importance Of Business Plans
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A 45 page paper that discusses the importance of business plans within the structures of existing companies as well as a part of the process of developing a company. This considers the impact of business plans on two companies, with consideration of the popular literature on the topic. These two businesses, one a large Hospital and the other a small food-service business, both utilized their business plans in different ways. The Hospital utilized a business plan as part of their process of planning determined by their need to consider restructuring. The small business created a business plan as part of their planning for the company and presented this plan to financial lenders in order to secure their small business loan.
Filename: Buplan.wps

The Importance of Capitalism in the Development of American Industry
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This 5 page paper provides an overview of some significant research on the issue of capitalism in the development of American industry. This paper assesses three different sources to support the argument and outlines the central themes of this research. Bibliography lists 3 sources.
Filename: MHbushis.wps

The Importance of Clear Recruitment and Performance Management Strategies
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This 6 page paper considers the importance of recruitment and performance management policies for a public sector organization. The paper explains why a clear communication of any policies and strategies is important and then looks at the theories which may be used to develop relevant strategies and policies. The bibliography cites 5 sources.
Filename: TEpubrec.rtf

The Importance Of Communication
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5 pages in length. Since the dawn of time, communication has been – apart from food, water, clothing and shelter – one of most critical components of man's survival. When a Neanderthal youth threw a rock at his buddy's head and then stomped up and down while screaming like a banshee, there was little doubt as to what he was trying to convey. The progression of time has brought with it a more civilized way of expressing anger, even though throwing things is still a primary manifestation even by today's standards. Without the ability to communicate, people could not make known their needs and desires, interaction as we know it would cease to exist and the planet would inhabit a population of wandering individuals with no association to anyone or anything else. Indeed, communication reflects the core of existence to human beings. One of the most important areas in which communication is critically important is within the business world. That commerce today is tantamount to hunting and gathering during the Stone Age, it stands to reason that if effective communication is not employed, the needs of the company are not likely to be met. Bibliography lists 3 sources.
Filename: TLCImpCm.rtf

The Importance of Communication in Business
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This 3 page paper considers why communication is so important in a business by looking at how it can go wrong. The paper defines what is meant communications and then places this in the business context for a company offering educational courses. The bibliography cites 1 source.
Filename: TEimpcom.rtf

The Importance of Communication in Marketing
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This 14 page paper considers the importance of communication in marketing. By considering the way in which consumers make purchase decisions and applying them the communication models on marketing the paper shows the student hew a campaign may be carefully aimed at consumer groups in order to maximise the existing processes to the companies advantage. The paper uses a case study of Nokia to illustrate the points raised. The bibliography cites 13 sources.
Filename: TEmarcom.wps

The Importance of Communication in the Marketing Mix
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This 10 page paper argues that the most important factor in the marketing mix is that of communication. Using a range of companies to illustrate the points raised the paper considers why and how communication plays such as important role in the consumer decision making process and how this may be used as a tool by companies that understand the importance of communication. Issues discussed also include the changing structure of the retail environment, increased competition due to fewer barriers to trade and the way communication may seek to influence the decision making process. The bibliography cites 10 sources.
Filename: TEcmunct.rtf

The Importance of Consumption in Cultural Globalization This
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6 page paper looks at the role and importance of consumption in cultural globalization discussing the theories and hypotheses proposed to explain this relationship. The paper includes examples to illustrate points raised. The bibliography cites 7 sources.
Filename: TEconspGlob.rtf