ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Impact of Branding on Market Segmentation
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This 6 page paper consider the way in which branding increases market segmentation. The paper gives a general overview of the way that branding works and how it can be seen as differentiating products to create and reinforce market segmentation. The bibliography cites 8 sources.
Filename: TEbrandg.wps

The Impact of Budget Airlines on Traditional Flag Carriers
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The airline industry has undergone major changes. This 29 page paper examines the way in which national flag carriers such as British Airways have been impacted by the emergence of the low cost airlines such as Ryanair and EasyJet. The paper considers how the different firms have competed and the changes which have been a direct result of budget airlines entrance and growth in the market. The bibliography cites 24 sources.
Filename: TElowcostair.rtf

The Impact of Business Strategy on Project Management
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This 3 page paper analyses business strategy within a variety of organizations and considers its' impact on project management. The bibliography cites 7 sources.
Filename: TEstratPMan.rtf

The Impact of Car Ownership on the Leisure Industry in the UK
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This 7 page paper considers relationship between the increased ownership in cars and the increased size and value of the leisure industry. The paper argues that there is a causal relationship with increased car ownership creating more accessibility and time for leisure pursuits. The paper included facts and figures to back up this hypothesis and includes 4 graphs.
Filename: TEcarles.rtf

The Impact of Changes in Demography, Industrial Structure and Labor Market on the Health of Workers
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The workplace environment has been changing. The demographic profile of employees and the labor pool and changes in industrial structure of the workplace is resulting in changes that can impact on the health of employees. Issues discussed in this 18 page paper include gender and family, the increasing age of employees, hours worked and employment type and considers the impact of these changes should have on occupational health policies and strategies. The bibliography cites 27 sources.
Filename: TEocchealth.rtf

The Impact of Companies Adopting Green Policies
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This 32 page paper looks at why firms may adopt green or environmentally friendly policies and strategies, the advantages and the disadvantages, including the direct and indirect financial consequences. The arguments are illustrated with the use of real world examples. The paper then considers the impact on a company's overall strategy and planning as a result of the adoption of green polices. The bibliography cites 24 sources.
Filename: TEcompgreen.rtf

The Impact of Computerisation on the Workplace and the Employee
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This 10 page paper considers the increasing level of computerisation, how it has occurred and the relevant success. The writer argues that the benefits are not as we perceive them, and that there have been many costs and disadvantages as well as advantages to this trend. The bibliography cites 15 sources.
Filename: TEcompee.rtf

The Impact of Cultural Diversity in the Hospitality Industry
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This 12 page paper considers the positive and potential negative impacts of cultural diversity in the hospitality industry. Using examples and theoretical frameworks the impact on the management and the way service is offered is examined. The bibliography cites 13 sources.
Filename: TEhospCD.rtf

The Impact of Different Cultures on HRM
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This 10 page paper argues that different national or local cultures will not necessarily result in a need for different HRM policies or a different local corporate culture. The writer focuses on Europe. The bibliography cites 11 sources.
Filename: TEculdif.rtf

The Impact of E Commerce on Businesses in the Twenty-First Century
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This 7 page paper considers how businesses will have to change in the twenty-first century as a result of business on the internet and the expansion of the world wide web. E-commerce is growing rapidly and this paper argues that all businesses will be effected by it either directly or indirectly and as a result there will need to be changes in the strategies and operations of many organisations. The bibliography cites 8 sources.
Filename: TEecomce.wps