ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Ford Motor Company: Past, Present and Future
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This 5 page paper provides an overview of the Ford Motor Company. There is an emphasis placed on the new CEO, W. J. Ford, for which biographical informational is provided. Bibliography lists 8 sources.
Filename: SA206Frd.rtf

The Ford Motor Company; Past and Present and Future
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This 16 page paper considers briefly the origins of Ford and then looks to the 1990s and the strategic way in which it has developed. This includes acquisitions, collaborations, the use of the Internet and the search for a competitive advantage. The paper assesses its current position and make recommendations for the future. The bibliography cites 12 sources.
Filename: TEfordmc.rtf

The Ford Pinto and Kant's Categorical Imperative
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This 6 page report discusses the actions taken by the Ford Motor Company regarding the release of its Pinto model in 1971, knowing that the car had a faulty gas-tank design. Immanuel Kant' s "Categorical Imperative" is used as the framework for judging what the company did. Bibliography lists 3 sources.
Filename: BWpinto.rtf

The Ford/Firestone Tire Debacle
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This 5 page paper takes a look at the tire scandal as it unfolds and who accepted blame. Both Ford and Firestone are examined in terms of their role in the tire problem and the Aristotelian system is used in the analysis. Bibliography lists 8 sources.
Filename: SA110Fir.wps

The Formation of a Training Plan
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This 8 page paper considers an organisation with a training need. It examines the root cause of the problem and the way in which training may resolve the problem. The measures which will need to be instigated to ensure the training is effective and maintained and the manner in which they are implemented are also discussed. The example used is a call centre with excessive call lengths. The bibliography cite 5 sources.
Filename: TEtraing.doc

The Fortunes of Marks and Spencer
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This 5 page paper considers the changing fortunes of this high street store. The writer argues that the company did not change when the competitive environment changed and that the lack of marketing emphasised the downturn in revenue. Also included is the fact that the company attempted to move away from it core competencies. The bibliography cites 7 sources.
Filename: TEmrkspc.wps

THE FOUR PRINCIPLES OF MANAGEMENT
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This 4-page paper focuses on management and its four principles of leadership, planning, organization and control of organization for successful business planning. Bibliography lists 1 source.
Filename: MTmanprin.rtf

The Four Ps of Marketing
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A 5 page paper discussing each of the "four Ps" of the marketing mix: product, price, place and promotion. Neither of the four Ps can stand alone in contributing to the success of a product, at least not on a long-term basis. Each, however, can contribute to the product's success and profitability for the producer. Each of the four Ps needs to be addressed and managed as a valuable contributor to the product's - and the company's - long term success. Bibliography lists 4 sources.
Filename: KS-4Ps.wps

The Franchise Industry in the UK
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This 36 page paper examines the franchise industry in the UK. The paper begins with some background and an industry analysis including statistics and trends for each of the major sectors. The paper then considers why franchises are so popular with franchisees and franchisors, looking at the workings of a franchise and how it compares to other business models such as licenses, exporting and joint ventures or the use of subsidiary companies. The paper ends by applying the different models and the statistics to five areas of franchises, manufacturing, finance, services, distribution and retail. The bibliography cites 23 sources.
Filename: TEfranUK.rtf

The Frozen Dessert Market
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This 7 page paper looks at the market structure and performance of the frozen dessert industry. The industry is examined in terms of product structure, levels of competition and general trends. The writer explains how these may be reflected in the determination of price. The bibliography cites 8 sources.
Filename: TEfrozen.rtf