ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Currency Market; Currencies Direct- Company and Industry Analysis
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This 20 page paper examines the position of the currency exchange market for individuals and small to medium sized enterprises(SME's) it the UK. The paper focuses of Currencies Direct Ltd, the first mover in this market to seen up a specialist operation. The paper looks at the company and the market and performs a Porters Five Forces Analysis and a SWOT analysis. The bibliography cites 15 sources.
Filename: TEcurrendir.rtf

The Current Lifecycle Stage of Medical Management and Billing Software
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This 4 page paper looks at the current lifecycle stage of integrated medical management and billing software, argues and justifies the opinion that it is in the market growth stage and looks at the value, financial and management implications of this stage. The bibliography cites 2 sources.
Filename: TELCmedical.rtf

The Current Soft Drink Industry
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A 5 page paper discussing changes in the worldwide soft drink industry. The soft drink industry has changed far more than its largest players would care to see. It has changed more than competitors' stockholders have enjoyed, and it is a far different industry than it was only a decade ago. Changes were apparent even then, but few understood the breadth of change that would be taking place. The industry currently is restructuring and consolidating while raising prices without raising value. Net income is greatly reduced, but revenues have increased for most and analysts believe that growth will soon resume. Bibliography lists 5 sources.
Filename: KScolas.wps

The Customer's Perception of Customer Service
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A 10 page paper discussing the dichotomy that often exists between the organization's perception of its service to customers and the customer's view. The bottom line is that it makes little difference how the organization would describe its customer satisfaction efforts, when all that matters is how customers would describe them. Dell Computer and McDonald's (and many others) can congratulate themselves and their employees on internal efforts on the parts of both management and workers to serve the customer as they believe the customer should be served. Unless the customer shares the same perception, however, such internal activities are merely exercises in narcissism. Bibliography lists 8 sources.
Filename: KSmkCusSer.wps

The Customers of Wigan Athletic
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This 4 page paper examines the customer base of the UK football team Wigan Athletic, looking at who they are and where they come from, why they support the team, loyalty to the team and the brand, how loyalty can be lost and where competition comes from. The bibliography cites 3 sources.
Filename: TEwigathtc.rtf

The Daily Mail
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This 7 page paper is an in-depth SWOT analysis of the UK middle market daily newspaper; The Daily Mail. The paper considers the position of the paper in the context of the national press market, including circulation figures and democracies of the readership. The bibliography cites 6 sources.
Filename: TEdailyMail.rtf

The Dangers of Xenedrine Advertising
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This 6 page report discusses the dangers of both the advertising of a particular diet supplement, as well as the supplement itself. Most overweight Americans focus on their insecurity about their weight and their determination and most want to find the proverbial “quick fix.” Bibliography lists 7 sources.
Filename: BWxenadr.rtf

The Davis-Bacon Act
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This 5 page paper provides an overview of this 1931 act pertinent to unionized workers. The possibility of repeal, and the movement to repeal the act in the 1970s, is discussed. Bibliography lists 4 sources.
Filename: SA034DBA.rtf

The Decision Making Process
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This 8 page paper considers the process that is undertaken when a decision in made. The different types of decision, such as operational, managerial and strategic are examined and models, such as Simon (1977). The paper then considers the role of management support systems (MSS) and decision support systems (DSS). The bibliography cites 8 sources.
Filename: TEdecpro.rtf

The Decision Making Process; A Case Study;
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This 7 page paper considers a case study provided by the student where a decision regarding the purchase of a machine needs to be made by a committee. The choice is between an existing supplier and an unknown new supplier. Each choice has advantages and disadvantages. The paper considers the process making a recommendation at the end. The MLA style bibliography cites 5 sources.
Filename: TEmaccho.wps