ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Case of Anne Hopkins
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This 8 page paper looks at a case provided by the student where a female employee is denied the position of partner and believes that it is due to gender discrimination. The paper considers this from a legal and ethical perspective, looking at the way the process may have been biased by individual prejudices. The bibliography cites 3 sources.
Filename: TEahopkins.rtf

The Case of Lille Tissages
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This 5 page paper considers a case study provided by the student. The writer answers four questions regarding pricing strategy. The bibliography cites 1 source.
Filename: TEliltis.rtf

The Case of the Baby Benz; Mercedes A Class
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This 6 page paper examines a case study supplied by the student looking at the development and launch of the Mercedes A Class. The paper looks at how the target market was identified and defined, how the message was communicated, positioning and the potential advantages and disadvantages of Mercedes Benz entering this market. The bibliography cites 1 source.
Filename: TEAclass.rtf

The Case Of The Fixed Pricing Dilemma
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A 5 page paper based on a case study prepared at Harvard Business School. A machine company has a fixed price policy but a long-term customer has initiated a multiple bidding process for their latest purchase. The regular supplier's bid is considerably higher than others. The writer discusses the issues involved as well as some solutions offered. Bibliography lists 1 source.
Filename: PGfixprc.wps

The Case Of The Machinists Mutiny: Case Study
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4 pages in length. The most important thing Mike needed to achieve to ensure a smooth transition to using technologically advanced equipment at Trail Manufacturing was a sense of security within the company's employee infrastructure. In his haste to make such tremendous company changes occur virtually overnight, he failed to look at the broader scope where implementation was concerned and thereby forfeited his chance to move at a pace more agreeable with his workforce. Moreover, his inability to foresee the setbacks that ultimately caused much of Sandy and his team's defiance established a question of Mike's leadership ability. No bibliography.
Filename: TLCMachStudy.rtf

The Case Of The Mexican Crazy Quilt
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A 6 page paper. The scenario in brief: Carl Conway has been appointed manager of the Operation Mexicano project for Linderman Industries. The company is opening a subsidiary in Mexico. Conway has a number of problems assembling his team, primarily from other managers. Even so, the project succeeds and the transition of the Mexican plant to come under Mexican management is accomplished within the expected time line. This paper discusses 5 questions: Was project management an appropriate approach? Why did Conway have trouble getting the people he wanted on the team? Would you expect people to be willing to join the team? Why did Conway take one problem to Linderman but not others? What should the company have done about team members? Bibliography lists 4 sources.
Filename: PGmxqlt.rtf

The Case of the Solar Trash Compactor
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This 7 page paper looks at the case of an entrepreneur who has developed a solar powered trash compactor. The paper starts by assessing the idea using the characteristics of attractiveness, durability and timeliness. The paper then assesses the business plan and the projects in a case study, looking at the weaknesses and the strengths.
Filename: TEtrashc.rtf

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth
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A 5 page overview of the impact advertising can have on American youth. This paper presents a causal relationship between advertising and the evolution of ebonics. Bibliography lists 5 sources.
Filename: PPadTelevisionViewing.rtf

The Cause and Effect of Shrinking Workspaces
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A 4 page paper which examines the cause and effect of shrinking workspaces. Bibliography lists 1 source.
Filename: RAswrk.rtf

The Causes of Competitive Advantage
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This 6 page paper examines the role of positioning and resources in the production of a competitive advantage. Porter, Stalk, Hamel and Prahalad, and Kay are all considered. The bibliography cites 6 sources.
Filename: TEcomadv.wps