ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Boeing Company - Objectives And Strategies
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A 6 page paper that begins by outlining seven objectives for Boeing with a reason for identifying each. The essay then discusses and action plan for the company to achieve the objectives. Bibliography lists 9 sources.
Filename: PGbng5.rtf

The Boeing Company: An Analysis
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A 9 page paper offering a general overview of Boeing, its acquisitions, and position in the market. The company is analyzed using a PEST, SWOT and according to Porter's five competitive forces and three generic strategies to retain market share. Data are included. Bibliography lists 15 sources.
Filename: PGboeng4.wps

The Boiled Frog Phenomenon
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A 3 page paper the describes and explains the boiled frog phenomenon and the theory behind it. The paper also includes examples of how this can occur. Bibliography lists 3 sources.
Filename: PGblfrg9.rtf

The Brazilian Market
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A 10 page paper that discusses the Brazilian economy, business environment and the market. The paper provides insight into the issues that affect the business community in Brazil, including the economic problems during the 1990s. The writer then offers an example for entering the cosmetics market in Brazil. This section includes regulations, laws, and marketing avenues. Bibliography lists 11 sources.
Filename: PGbrz.wps

The Breakup of Microsoft
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This 7 page paper looks at the potential break up of this lucrative company. The court order for Microsoft to break up, handed down in 2000, is explored. Microsoft's counterattack is explained. The paper provides an objective overview of the situation and ideas from each side. Bibliography lists 7 sources.
Filename: SA111MS.wps

The Breakup of Microsoft: The Economic Impact
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15 pages in length. This paper details Microsoft's management style, inner workings, and the subsequent results of how it will have to do business in the future; applies to the economic impact as well. Bibliography lists 11 sources.
Filename: JGAmsbrk.wps

The British Brewery Industry
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This 5 page paper examines the way in which the UK beer industry is developing. The paper starts by looking at current performance and trends and then looks at the strategic responses that have emerged to the poor performance, including exports and acquisitions. The bibliography cites 9 sources.
Filename: TEbbrewr.rtf

The British Economy; Transformation from Manufacturing to High Technology?
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This 5 page paper looks at the changes in the United Kingdom since the 1980's. The aim was to develop a high tech economy to compensate for the reduction in the manufacturing industry, this paper considers if and to what extent this strategy was successful. The bibliography cites 6 sources
Filename: TEtecbri.wps

The British Film Industry
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This 12 page paper examines the state of the British film industry and the different influences. The paper starts with a PEST analysis looking at the political, economic, social and technological influences in the film industry in the UK. The paper then looks at the determinants of demand, the strategies for a company entering this market and the potential need to use 'efficiency wages'. The bibliography cites 13 sources.
Filename: TEbritfilm.rtf

The British Film Industry; Vertical Chain Management and Growth Strategy
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This 5 page paper is written in two parts. The first part considers how vertical integration in the British film industry, what it is, why it occurs and uses examples to illustrate the points raised. The second part of the paper examines how a new company would be able grow in this industry. The bibliography cites 6 sources.
Filename: TEbritfilme.rtf