ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Body Shop
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This 8 page paper examines the marketing of the Body Shop. This includes background to the company and the concept, the way differentiation takes place and how the company is marketed. The bibliography cites 8 sources.
Filename: TEbshop1.rtf

THE BODY SHOP IN BARBADOS
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This 8-page paper covers a potential expansion of The Body Shop, a UK-based company, into the Caribbean island country of Barbados. The paper examines the background and economics of the region, reasons why The Body Shop might want to enter the region and recommendations on how best to do this. Bibliography lists 3 sources.
Filename: MT bodsho.rtf

The Body Shop: A New Way of Doing Business
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5 pages. The Body Shop has seen some rough times in light of the fact that the internet has become the most important new innovation in marketing. In order to meet this demand, the Body Shop needed to be persuaded that it made sense to set up a separate company rather than manage its own web site. It accepted that it did nothave the technological resources to manage a digital company by itself. As a consultant for the Body Shop, the student will need to point out the strategic planning services the Body Shop will have to take as well as the organizational implications of the proposed internet investment. Bibliography lists 11 sources.
Filename: JGAbshop.wps

The Body Shop; A Case Study in Marketing
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This 7 page paper examines the marketing of the Body Shop, foundered by Anita Roddick with a strong differentiation using ethical values. The paper identifies the target market and the buyer behaviour of this market, then looks at the segmentation and what the marketing promises to the consumer. The bibliography cites 9 sources.
Filename: TEbdshop.rtf

The Body Shop; A Company Successful at Creating Partnerships
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This 3 page paper looks at the Body Shop as an example of a company that has worked with employees and local communities in other countries in order to make use of comparative advantage. The paper looks at how the company has developed the relationships with local communities, the short and long term costs and benefits and whether this is an approach that may be transferred to other companies. The bibliography cites 4 sources.
Filename: TEBodSpCm.rtf

The Body Shop; Ethics, Environmentalism , Leadership, Learning and Technology
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This 10 page paper looks at the Body Shop from four perspectives. The underlying ethics and the manifestation of environmentalism is discussed, then the leadership style is examined, this leads into a section where the body shop is compared to a learning organization to identify its strengths and weaknesses in learning and the final part of the paper looks at the way technology has been used, including the internet. The bibliography cites 13 sources.
Filename: TEbodyshop.rtf

The Body Shop; International Expansion
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This 20 page paper examines the process of internationalisation seen with the expansion of Anita Roddick's Body Shop. Starting out in 1976 as a single outlet this has grown to a chain of franchises across 49 countries. The paper looks a the way this has been achieved with the use of competitive advantages and the stages in the internationalisation process. The bibliography cites 16 sources.
Filename: TEBSinter.rtf

The Boeing - McDonnell Douglas Merger
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A 6 page paper. The Boeing- McDonnell Douglas merger created the largest integrated aerospace company in the world. It was a deal that required the approval of the EU as well as regulatory agencies in the U.S. This paper discusses the reasons for the merger, how the deal was made, what the deal was, stock prices following the merger and current concerns regarding global market share. Bibliography lists 10 sources.
Filename: PGbng2.rtf

The Boeing 787 Dreamliner Project
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A 6 page paper that begins with a description of the new 787 Dreamliner airplane Boeing will build. The major milestones of the program are identified. Five risks of the project are identified and ranked. Risk analysis and management are discussed. The process used by Boeing to manage risk is discussed. Bibliography lists 8 sources.
Filename: PG787boe.rtf

The Boeing Company - External Analysis
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This 6 page paper discusses the aerospace industry, in general, and The Boeing Company, in particular. Factors in the external environment that are addressed include adjacent industries, technology factors, the competition in the industry, suppliers, and labor at Boeing. The writer includes comments on the intense rivalry between Boeing and Airbus. Bibliography lists 12 sources.
Filename: PGbngex.rtf