ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Benefits of Diversity Hiring
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This 10 page paper looks at several industries and how diversity hiring can benefit them. The travel industry, the airline industry, journalism and law enforcement are each discussed in depth. Bibliography lists 5 sources.
Filename: SA149div.rtf

The Benefits of PowerPoint
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This 3 page paper opposes Tufte's critique of PowerPoint. Reasons as to why it is a good tool are explored. Bibliography lists 1 source.
Filename: SA909tuf.rtf

The Best Of Sales
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A 4 page paper on selling and sales techniques. Creativity is the fun of sales; customer service provides the satisfaction. But the one outstanding feature of a successful salesman of integrity is his absolute honesty about his product. Bibliography lists 4 sources.
Filename: Bestsale.rtf

The Beverage Industry
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This 20 page paper is an in-depth industry analysis of the carbonated soft drinks market in the United States, looking at it in the context of the beverage market as a whole. The paper includes a discussion on the general industry background, and sections that examine the dominant economic features, the industry using Porters Five Forces model the divers for change, including as PEST analysis, a discussion on the top three companies; Coca Cola and the Coke brand. PepsiCo and the Pepsi and Mountain Dew Brand and Cadbury Schweppes and the Dr Pepper brand, and how they compete, key success factors and an assessment of the industry’s long term prospects. The bibliography cites 13 sources.
Filename: TEcarbsoft.rtf

The Beverage Market and Coca-Cola
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This 6 page paper is written in two parts. The first part gives a general overview of the non alcoholic beverage market in the US and the opportunities and threats present for the companies within that sector. The second part of the paper examines Coca-Cola, looking at the strengths and weaknesses of the company and its’ main competitor; PepsiCo. The bibliography cites 10 sources.
Filename: TEKObev1.rtf

The Big Corporation in America ; 1870 - 1914
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During 1870 – the First World War giant corporations, also called big business, initiated radical changes in the U.S economy, society, and politics. This paper 3 page paper briefly defines these corporations and looks at what made these firms efficient, why Americans objected to big business and who objected and the response of the government. The bibliography cites 3 sources.
Filename: TE1890us.rtf

The Biltmore Hotel
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A 4 page paper discussing the background, history and marketing focus of the Biltmore Hotel in Coral Gables, Florida. Built as a luxury hotel in 1926, the hotel served as a VA hospital for a generation and stood empty for another decade. Renovations since 1983 have returned the hotel to its original splendor, and it now is one of the leading luxury hotels in the country. Bibliography lists 8 sources.
Filename: KShotelBiltmore.rtf

The Birth & Marketing Of Coke Classic
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A 20 page paper written from a marketing perspective of why Coca-Cola chose in 1985 to scrap its 100-year-old secret formula and change to New Coke, along with the consumer reaction to the switch. By the 1960s, Coke was still market leader, but Pepsi had started growing into a real competitor. Coca-Cola was largely allowed to run itself until Roberto Goizueta was appointed chairman in 1980. In addition to seeing that Coke become profitable again, Goizueta was also willing to take innovative chances that none of his predecessors would have considered. One of those chances was with New Coke, more in response to Pepsi pressures than consumer wishes, as the company was to find. Bibliography lists 9 sources.
Filename: Cokecla.wps

The Bluestones/Negotiating the Future
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A 6 page research paper that examines the text Negotiating the Future by Irving and Barry Bluestone who call for replacing the American system of adversarial industrial relations with a cooperative alternative in which management shares decisions with worker unions, with employee representation at every level. To prove their argument, the Bluestones rely heavily on the example of the Saturn division of General Motors. The writer looks at the Bluestones' proposals for labor/management relations and evaluates them according to relevant criticism and the subsequent history of Saturn since the publication of the Bluestones' text. Bibliography lists 6 sources.
Filename: khbluest.rtf

The Body In Consumer Culture: Performing Masculinity
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7 pages in length. The collective nature of popular media proved to be a quick study where the draw of masculinity was concerned. Noting how advertising is the art form of consumer capitalism, one only has to analyze the types of ideas, values and objectives contemporary society seeks to obtain and right alongside will be popular media to endorse and increase such artificial consumption with proven tactics like promoting masculinity. It should come as no surprise how many individuals purchase items they neither need nor have use for all because they are swayed by slick marketing campaigns that utilize masculinity for cultivating just such a purchase response from the target market. Who is to blame - and why must blame be placed - when people are expected to take responsibility for their own actions? Bibliography lists 6 sources.
Filename: TLCMascCons.rtf