ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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The Airline Industry / Marketing Strategies, Advertising, Competition & Alliances
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Increasing competition in the airline industry in the United States has resulted in an emerging focus on advertising options, marketing strategies, advertising, pricing, competition, alliances and the transformation of company missions. This 62 page paper provides a substantive overview of the issues related to the current airline industry and considers the possible long-term implications of deregulation and emerging global alliances. Bibliography lists 27 sources.
Filename: Airmark.wps

The Airline Industry and British Airways
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This 33 page paper is written in two parts. The first part is an in-depth analysis of the airline industry. This includes a comprehensive SWOT analysis examines strengths weaknesses opportunities and threats, a PEST analysis, examining political, social economic and technological influences, and the use of Porters Five Forces model, examining the threat form existing and new competitors, the power of buyers and suppliers and the availability of substitutes. The second part of the paper examines British Airways (BA) as a company looking at their generic strategy that focuses on differentiation and some of their core competences such as the use of information technology and how all these factors fit in with the industry analysis in part 1 of the paper. The bibliography cites 22 sources.
Filename: TEairBA.rtf

The Airline Industry and British Airways
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This 43 page paper is written in two parts. The first part is an in-depth analysis of the airline industry. This includes a comprehensive SWOT analysis examines strengths weaknesses opportunities and threats, a PEST analysis, examining political, social economic and technological influences, and the use of Porters Five Forces model, examining the threat form existing and new competitors, the power of buyers and suppliers and the availability of substitutes, game theory, Kellogs model and the Uppsala Model. The second part of the paper examines British Airways (BA) as a company looking at their generic strategy that focuses on differentiation and some of their core competences such as the use of information technology, accounting and financial performance and Ansoff's Matrix and how all these factors fit in with the industry analysis in part 1 of the paper. (This paper is an extended version of paper TEairBA.rtf). The bibliography cites 27 sources.
Filename: TEairBAe.rtf

The Airline Industry Since September 11, 2001
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A 30 page paper discussing how the terrorist attacks of September 11 affected the airline industry around the world, what changes are taking place within the industry and what opportunities are becoming available as alternatives to the industry as it existed prior to September 11. Many regional and low-cost carriers around the world are hopeful of building for themselves experiences much like those of Southwest Airlines as it grew to become one of the leading airlines in the US. The airline industry has the options of making up with travel agents; forming strategic alliances with emerging regional carriers; and striving to become more competitive in a deregulated environment. The paper includes SWOT and PEST analyses. Bibliography lists 24 sources.
Filename: KSairlines9-11a.rtf

The Airline Wars
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This 2 page paper provides an overview of the competition between Boeing and Airbus. Some history for each company is provided. The future is explored. Bibliography lists 8 sources.
Filename: SA 107Air.wps

The Amerada-Hess Corporation & Effect of Marketing Toy Trucks
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8 pages in length. The writer analyzes how selling name brand toy trucks at gas stations during the holiday season ultimately effects consumer perception and buying behavior for the Amerada - Hess Corporation. Numerous keywords relevant to the study of marketing and consumer behavior are utilized throughout this analytical essay. Writer employs insight to assess the effectiveness of using childrens' attitudes to market to parents. Bibliography lists 5+ sources.
Filename: Hesscons.wps

The American Consumer and Attention to Poor Working Conditions
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This 4 page paper examines sweatshops and other forms of labor that entail poor working conditions. Should the American consumer do something about it? The paper argues in the affirmative but looks at the other side as well. Bibliography lists 3 sources.
Filename: SA525wk.rtf

The American Dream
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A 3 page paper discussing whether the American Dream is still attainable. Ben Franklin found an innovative approach to his business and made it work. Alcoholics Anonymous tells its members that the mark of madness lies in doing the same things day after day, yet somehow expecting to gain different results. Low-level economic success can be attained by working for someone else to avoid economic risk, but true economic success hinges on hard work plus the ability to create something new or to approach old businesses from a fresh perspective. No sources listed.
Filename: KSamDream.rtf

The American Labor Union: Radical Changes for the Future?
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A 6 page overview of the problems confronting labor unions. The author reviews the reasons for these problems and considers the suggestions of Andy Stern, president of the Service Employees International Union (SEIU), who is calling for a move away from the antiquated labor unions of yesterday and toward more effective mega unions of the day. Bibliography lists 2 sources.
Filename: PPunion2.rtf

The Americans with Disabilities Act and Sutton v. United Airlines
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This 4 page report discusses the Americans with disabilities act and uses the 1999 case of Sutton v. United Airlines as an example of a ruling in favor of an employer. Bibliography lists 4 sources.
Filename: BWemplaw.rtf