ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Test Fairness
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This 5 page paper considers what we mean by test fairness and ways in which a test may be unfair, from the test system to the cognitive differences between male and female respondents. The bibliography cites 4 sources.
Filename: TEtestfr.wps

Test-Marketing Project
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A 10 page paper outlining a project plan for the design, production and test-marketing of a new product. The paper includes discussion of stakeholders and provides a Gantt chart outlining the time allotted for specific steps comprising the project. Bibliography lists 7 sources.
Filename: KSprojMgmtEcomTest.rtf

Testing Dow Chemical’s Commitment to the Triple Bottom Line
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An 8 page paper elaborating on the problem statement, hypotheses, sampling and statistical method used in the companion paper, KSmgmtDowTBL.rtf. The proposed method is that of applying regression analysis to Dow’s stock price performance after April 1994, the date that the company announced it would halt production of 1,1,1 trichloroethane by December 1995, years in advance of the cessation required either by international treaty by 2005 or by the US 1990 Clean Air Act by 2002. The goal is to determine whether Dow’s commitment to social responsibility and sustainability correlates with financial performance (i.e., the triple bottom line). Bibliography lists 8 sources. Includes an appendix containing expenditures 1993-2002 for environmental restoration and prevention, and another containing stock price data for the sample period.
Filename: KSmgmtDowTBLmeth.rtf

Testing the Value of Differentiation at Gucci - A Research Proposal
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This 6 page paper is a research proposal. The theory of differentiation is well known in the commercial world. However, there appear to be few tests of this theory as it is accepted as accurate. In this paper there is the goal to test if differentiation can be the main feature in the success of a company. Gucci is used as an example, as this is a company that failed due to over extending its’ brand and devaluing it. The recovery appears to be based on adding value back by reviving the differentiation and creating greater differentiation. Looking at theory and management of the company, its past history and mistakes the value of differentiation may be ascertained. This can then be tested with the use of primary research though a survey. This research proposal, including time plan, outlines how this research could take place. The bibliography cites 10 sources.
Filename: TEtestgu.rtf

Texaco
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This 8 page paper looks at the Texaco side of the ChevronTexaco Corp. The paper outlines the history of the company and considers the current and future strategic stance of the company including debt reduction and diversification leading to increased shareholder value. The bibliography cites 2 sources.
Filename: TEtexac1.wps

Texaco; A Case Study
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This 12 page paper considers this well known oil company both prior to the merger with Chevron and in the early stages of the merger. The paper considers the current strategies and attitudes of the company and how they may need to develop in the future. The bibliography cites 6 sources.
Filename: TEtexaco.wps

Texas Instruments Business Code Of Conduct
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A 4 page paper that reports and discusses this company's ethics code, business code of conduct and compliance. The writer reports the three questions to determine if a decision is ethical from the Institute of Business Ethics and compares them to TI's simple test. Bibliography lists 4 sources.
Filename: PGtxin9t.rtf

Texas Instruments' Legal Guards
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14 pages in length. Texas Instruments has been in the enviable position of holding the only semiconductor-specific patent addressing basic design. TI is extremely protective of their rights concerning the patent, and with good reason: semiconductor pursuits currently account for 84 percent of all of TI's business, but the patent is set to expire in 2001. While the company pursues other avenues of business in search of products and processes that can take the revenue places of patent licensing, they also pursue every method of protecting the use of the patent until the final expiration, when it becomes public domain property. Bibliography lists 9 sources.
Filename: Texasins.doc

TEXTRON AND IMAGE BUILDING
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This paper focuses on the image-building and brand awareness techniques used by Textron, Inc. and Textron, Financial. While Textron does not market itself in the "conventional" way, through various acquisitions and other methods, it has maintained a strong brand identity in the many markets this company services. Bibliograpy lists 5 sources.
Filename: MTtextro.rtf

TGI Friday's (Case Study Analysis)
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This 8 page paper evaluates the chain TGI Friday's and how it has fared in Great Britain. Suggestions are made in terms of this case submitted by a student. No sources are used in this marketing analysis.
Filename: SA638TGI.rtf