ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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TERATECH, CRM AND COMPETITION
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This 4-page paper focuses on issues faced by TeraTech, a company providing CRM solutions to the pharmaceutical industry. The paper offers the problem, analysis and a solution. Bibliography lists 1 source.
Filename: MTteratech.rtf

Terminating Employees
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This 5 page paper discusses terminating employees: the pros and cons, and some guidelines for HR departments faced with this task. Bibliography lists 5 sources.
Filename: HVTrmEmp.rtf

Tesco
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This 7 page paper looks at Tesco’s supermarkets and their position in the UK supermarket retail sector. The paper first explains what is meant by a PESTEL analysis, outlines Porters Five Forces tool, and then uses them to examine the position of Tesco and identify the most important current factors influence the operation and strategy of Tesco. The bibliography cites 7 sources.
Filename: TEtesco3.rtf

Tesco
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This 13 page paper examines the development and strategy of the UK supermarket chain Tesco. The paper is written in 4 parts, the first part examines the strategies followed after the war including diversification and the development of differentiation. The second part looks at the value of CRM with the loyalty card system and the lessons that can be learnt from the way Tesco’s managed this. The third part speculates on the way in which competitors such as Sainsbury’s, Asda, now part of the Wal-Mart chain and Morrison’s can try to compete. The last part of the paper examines the most recent strategic moves. The bibliography cites 8 sources.
Filename: TEtescostrat.rtf

Tesco
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This 16 page paper is written in four parts. The first part looks at the concept of silent and shadow accounts, what they how they can be used and the value they may provide for stakeholders of Tesco and other companies. The second part of the paper looks at different risk disclosure statements made Tesco and classifies them under agency, signalling or legitimacy theory. The third part of the paper considers the company's share price movements and the underlying reasons for these moves. The forth part of the paper examines the charitable donation, of the company and considers if these are too little, just right or too much. The bibliography cites 8 sources.
Filename: TEtesco.rtf

TESCO AND ANALYSIS
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This 3-page paper provides an analysis of Tesco's Fresh & Easy concept in the United States. Bibliography lists 5 sources.
Filename: MTtescosana.rtf

TESCO AND U.S. LAUNCH
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This 3-page paper examines the success of TESCO's U.S. launch, and discusses its distribution and logistics strategies. Bibilography lists 3 sources.
Filename: MTtescofre.rtf

Tesco PLC
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A 14 page paper that begins with an introduction to Tesco PLC, the largest retail grocery company in the UK. Following the introduction, the writer reports growth strategies and some recent legal and ethical issues the company faced and resolved. The major focus of this paper is this company's public relations, marketing and advertising activities. Tesco began as a discount store but has evolved to appeal to a much broader market. The essay reports the specific advertising campaigns that changed consumer perceptions of this company. The most recent advertising innovation is television screens in stores advertising certain products. Statistical data included. Bibliography lists 19 sources.
Filename: PGtsco.rtf

Tesco's Expansion to the Third World
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This 3 page paper examines this firm's international expansion and why it has focused on developing nations. Bibliography lists 4 sources.
Filename: SA841t.rtf

TESSCO AND SOUTH AFRICA ENTRY
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This 4-page paper describes what telecommunications supplier Tessco would encounter should it decide to enter the South African market. Topics covered include competition, geo-political atmosphere and Porter's economic analysis. Bibliography lists 3 sources.
Filename: MTtessco.rtf