ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Apple; Marketing and Organization
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This 3 page paper looks at the way that Apple markets itself, considering iMacs as well as iPods and iTunes. The paper is written as bullet points and is suitable for use preparing a presentation. The bibliography cites 2 sources. The bibliography cites 2 sources.
Filename: TEapplemark.rtf

Apple; Marketing and Organization
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This 3 page paper considers how Apple markets itself and the way this has adapted sand evolved over time, including the impact of iPods and iTunes and the support of the organizational structure e for the strategies employed. The bibliography cites 3 sources.
Filename: TEapplemark1.rtf

Apple; Marketing and Position
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This 9 page paper looks at different aspects of Apple Inc including marketing, market share, positioning and market strategies. The first part of the paper develops three personas representing target markets for the iPod, the iMac and ITunes. The second part of the paper examines the way ITunes has been marketed using the 4 P's model and then utilizes the 6 M framework to assess an iTunes promotion. The third part of the paper briefly considers the strategic reasons behind the launch of the iPod and iTunes. The bibliography cites 9 sources.
Filename: TEapitunem.rtf

Applicability of Magnet Hospitals to the Canadian Health Care System
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A 16 page paper primarily discussing the qualities of magnet hospitals and the process of achieving certification. Any quest to decrease costs while simultaneously increasing quality is a worthwhile pursuit in today's environment, but the many manufacturers failing in their attempts to implement TQM in the past can attest to the fact that there are pitfalls in the process. Magnet certification is tried, proven and documented, and has been shown to benefit nurse recruitment and retention efforts. Though the fiscal structure of health care in the US and Canada are very different, the goals of each are the same. Magnet certification can be applied to Canadian health care with only minimal alteration. Bibliography lists 16 sources.
Filename: KSmagnet.wps

Application of ITM in Manufacturing Companies
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5 pages. Information Technology Management (ITM) in manufacturing addresses technology aspects such as client/server distributed architecture and object oriented programming. Bandwidth ITM solutions address broad areas within any business; things such as manufacturing, distribution, finance and project management, as well as service and maintenance, transportation etc. A seamless integration is essential to provide visibility and consistency across the manufacturing aspect as well. This proposal will give a clear cut explanation of the usefulness of ITM in manufacturing companies, with special attention to the needs of the less developed countries. Bibliography lists 10 sources.
Filename: JGAitm3w.rtf

Application Of Leadership Functions In Health Service
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A 5 page paper that looks at the leadership and management functions in health service organizations. Specifically, the writer discusses the functions of a manager and how these are used in establishing and achieving outcomes and objectives. Bibliography lists 4 sources.
Filename: PGhsomgt.rtf

Application Of Strategic Management
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This 3 page paper reviews and analyzes the Web sites of three companies: Deloitte & Touche USA LLP, Booz, Allen, Hamilton and Accenture. Bibliography lists 4 sources.
Filename: PGwbstsm.rtf

Application Of Strategic Planning Theory - Nike SWOT Analysis
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A 14 page paper that begins with an introduction to the Design School Theory for strategic planning. The SWOT analysis (strengths, weaknesses, opportunities and threats) is then explained and discussed. The next part of the paper is a SWOT analysis of Nike Corporation. The paper concludes with comments and other ideas regarding the analysis phase of strategic planning. Bibliography lists 18 sources.
Filename: PGswotnk.rtf

Applied Covey
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A 4 page paper discussing Stephen Covey’s “Principle-Centered Leadership,” which should have been required reading in all of America’s boardrooms. Certainly Enron, Rite-Aid, Worldcom and others – and their stakeholders – could have benefited well from such a requirement. The purpose here is to align Covey’s “moral compassing” and “principle-centered power” with current management practices. Bibliography lists 4 sources.
Filename: KSmgmtCovey.rtf

Applied Motivational Theory
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An 11 page paper discussing the theory behind motivating employees. Following a decade of downsizing, cost cutting and merging, more and more businesses look for ways to give their employees what they want. Too many companies believe that employee motivation rests in monetary rewards, without either realizing or acknowledging individuals' needs for recognition. Formal studies and informal surveys alike reveal that while managers often will list money as the top factor in motivating employees, the employees themselves are much more likely to list first their desire for recognition, for someone to let them know they truly have done a good job, a fact well known by some of the country's most successful companies. Bibliography lists 10 sources.
Filename: Appmoti.doc