ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Apple Inc. SWOT
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This 9 page essay presents a SWOT analysis of Apple Inc. The essay comments on a strategy that would use Apple's vulnerabilities to gain market share for a new product. Bibliography lists 8 sources.
Filename: PGapl59.rtf

Apple Inc; Planning
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This 5 page paper looks at the issues of planning at Apple Inc. The paper starts by considering current influences of legal, ethical and social responsibility issues which may be having an impact on planning. The paper then looks at the influences on strategic, tactical, operational and contingency planning. The bibliography cites 4 sources.
Filename: TEappplan.rtf

Apple Inc; Product Perception Maps
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This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.
Filename: TEapplePPM.rtf

Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf

Apple Mac Versus Dell Marketing
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This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.
Filename: PGdlmc.rtf

Apple Remains at the Forefront in the Classroom
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5 pages in length. Discusses the ability of Apple to remain on top in many of the competitive markets of computer technology through their innovative use of marketing to the education market. With a quick look at headlines around the world involving Apple Computer, it is easy to see that Apple is making its biggest impact in the world of education. Bibliography lists 4 sources.
Filename: JGAapple.wps

Apple; A BCG Matrix Analysis
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This 6 page paper uses the Boston Consulting Group matrix to examine the well known computer company and developer of the iPod; Apple. The matrix identifies different product types by categories with the labels of stars, cash cows, question marks and dogs. The bibliography cites 6 sources.
Filename: TEappleBCG.rtf

Apple; Background and SWOT Analysis
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This 11 page paper examines Apple Inc. The first part of the paper looks at the background of the company and its development. The second part of the paper discusses the position of the company in late 2007 and performs a SWOT analysis to examine the strengths, weaknesses, opportunities and threats that the company faces. The paper ends by presenting potential strategies which may help the company grow in the future. The bibliography cites 10 sources.
Filename: TESWOTapple.rtf

Apple; Loosing and Regaining Competitive Advantages
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This 14 page paper examines Apple; founded by Steve Jobs and Steve Wozniak, looking at h they lost their competitive advantage and the way in which they struggled to regain it, only appearing to have a sustainable success based on differentiation when Steve Jobs returns to the company after many years of absence and the iMac and iPod, supported by iTunes, are launched. The paper is based on a case study supplied by the student. The bibliography cites 10 sources.
Filename: TEappleCA.rtf

Apple; Management Functions
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This 6 page paper looks at the four functions of management; planning, organizing, leading and controlling and the way that Apple Inc. has used this to gain its’ current global position. The bibliography cites 5 sources.
Filename: TEapmang.rtf